Advertising,sales Promotion,and Public Relations

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Question 1
Free
Multiple Choice

According to advertisers,those who watch online TV are more:

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A

engaged

B

happy

C

likely to be multitasking at the same time

D

busy and less engaged

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Question 2
Free
Multiple Choice

According to the CEO of Machinima,people who are watching online TV are conducting all of the following,except:

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A

embedding videos

B

ranking videos

C

replying to videos

D

sharing videos

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Question 3
Free
Multiple Choice

The use of personal video recorders (PVRs)and digital video recorders (DVRs)forced advertisers to come up with creative strategies to ensure their ads were getting across to watchers.According to the text,which was a strategy adopted by advertisers?

Choose correct answer/s
A

implementing subliminal slow-motion ads that could only be seen on a PVR or DVR

B

implementing "rapid ads" for those that fast forward through commercials

C

implementing in-show advertising along the bottom 'ticker'

D

implementing no advertising

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Question 4
Free
Multiple Choice

Product advertisements focus on selling a good or service and take three major forms.They are:

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A

introductory, comparative, and reminder.

B

pioneering, competitive, and reminder.

C

institutional, competitive, and reminder.

D

introductory, competitive, and reminder.

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Question 5
Free
Multiple Choice

The purpose of a bus stop anti-smoking ad is:

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A

obtaining inquiries.

B

selling a good or service.

C

advocating a political position.

D

persuading opinion leaders.

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Question 6
Multiple Choice

An advertisement in the North American Hunter magazine shows the Chevrolet S-Series pickup.The ad headline proclaims,"Just Thought We'd Reinvent the Wheel.Starting With the Door." The advertisement emphasizes the truck's newest feature,a third door designed to let passengers enter the extended cab more easily.The ad copy states that the new Chevy truck is the only compact pickup to offer a third door.The advertisement is an example of a(n) _____ advertisement.

Choose correct answer/s
A
reminder product
B
reminder institutional
C
informational product
D
informational institutional
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Question 7
Multiple Choice

John's carwash featured an ad that said: "We provide full service car washing that cleans the dirtiest of cars.Stop by at our new location at 431 North Blvd." The purpose of this ad is to:

Choose correct answer/s
A
promote a specific brand's features and benefits.
B
tell people what a product is, what it can do, and where it can be found.
C
show one brand's strengths relative to those of competitors.
D
reinforce previous knowledge of a product.
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Question 8
Multiple Choice

Pioneering advertisements would most likely be used during which stage of a product's life cycle?

Choose correct answer/s
A
introduction
B
decline
C
maturity
D
harvesting
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Question 9
Multiple Choice

Yamaha Corp.has developed a device that reduces the volume of trumpets by more than 30 decibels - to the level of a whisper.A microphone picks up the sound,feeds it to an amplifier,and then to headphones that allow the musician to hear the music at a normal volume.What form of product advertising is the company likely to use?

Choose correct answer/s
A
reminder
B
competitive
C
pioneering
D
institutional
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Question 10
Multiple Choice

The key objective of a pioneering ad is to:

Choose correct answer/s
A
inform the target market.
B
identify the target market.
C
change the target market.
D
reinforce previous knowledge.
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Question 11
Multiple Choice

TransWave International is a small company that has developed a system that uses the web and patented electronic sensors as an early-warning device for pipeline leaks.Pipeline safety is becoming a big issue in the U.S.as more natural gas lines are being laid near populous centres.The timing is right for this company to be extremely successful,but it must use _____ advertising so oil companies will know of its product's existence.

Choose correct answer/s
A
reminder
B
competitive
C
pioneering
D
institutional
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Question 12
Multiple Choice

The primary purpose of a competitive advertisement is to:

Choose correct answer/s
A
promote a specific brand's features and benefits.
B
tell people what a product is, what it can do, and where it can be found.
C
show one brand's strengths relative to those of competitors.
D
reinforce previous knowledge of a product.
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Question 13
Multiple Choice

When Dyson runs an advertisement comparing a Beam vacuum to the Dyson vacuum,they are focused on which aspect of product advertising?

Choose correct answer/s
A
Institutional
B
Hierarchical
C
Pioneering
D
Competitive
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Question 14
Multiple Choice

Advertisements that are competitive and show the relative strength of one brand over another are known as:

Choose correct answer/s
A
Advocacy
B
Competitive institutional
C
Reminder
D
Comparative
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Question 15
Multiple Choice

Competitive product and brand advertising is typically used to:

Choose correct answer/s
A
inform the target market.
B
identify the target market.
C
persuade the target market.
D
reinforce previous knowledge.
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Question 16
Multiple Choice

Which of the following statements about comparative advertising is true?

Choose correct answer/s
A
Comparative advertisements now constitute over two-thirds of all television ads.
B
Comparative advertisements attract less consumer attention in the advertiser's brand.
C
Comparative advertisements increase the perceived quality of the advertiser's brand.
D
Comparative advertisements have been banned by the Federal Trade Commission.
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Question 17
Multiple Choice

An ad for Citrucel fibre supplement claimed that in a blind taste test,consumers preferred the taste of Citrucel to Metamucil 2 to 1.This ad is an example of _____ advertising.

Choose correct answer/s
A
reinforcement
B
comparative
C
persuasive
D
informative
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Question 18
Multiple Choice

Reminder advertising is most likely to be used at which stage of the product life cycle?

Choose correct answer/s
A
introduction
B
growth
C
maturity
D
decline
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Question 19
Multiple Choice

An ad for Campbell's soup reads,"We haven't changed that great taste your family has always loved." This is an example of _____ advertising.

Choose correct answer/s
A
reminder
B
comparative
C
persuasive
D
informative
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Question 20
Multiple Choice

All of the following are correct statements about print newspapers and digital newspapers except:

Choose correct answer/s
A
print readership is up
B
online newspapers is growing rapidly
C
print versions are ready early in the day and after dinner
D
online versions are read immediately upon waking up
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