Environmental scanning and competitor intelligence provide important inputs for forecasting activities.
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Question 2
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A hard trend is something that might happen and for which the probability that it might happen can be estimated.
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Question 3
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A soft trend is a projection based on measureable facts,events,or objects.It is something that will happen.
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Question 4
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The aging of the population is a hard trend.
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Question 5
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A number of choices government officials make are based on projections about future interest rates.The projections are soft trends.
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Question 6
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Environmental monitoring deals with tracking changes in environmental trends that are often uncovered during the environmental scanning process.
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Question 7
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Competitive intelligence generally does not benefit very much from gathering information on competitors from sources in the public domain.
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Question 8
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Even with all of the advances in recent years,forecasting is typically considered more of an art than a science and it is of little use in generating accurate predictions.
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Question 9
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Scenario planning is usually concerned with short-term forecasts.
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Question 10
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The strengths and weaknesses of a SWOT analysis refer to the external conditions of the firm.
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Question 11
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The opportunities and threats of a SWOT analysis refer to the internal conditions of the firm.
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Question 12
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To understand the business environment of a particular firm,you need to analyze both the general environment and the firm industry and competitive environment.
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Question 13
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Although changes in the general environment may often adversely or favorably impact a firm,they seldom alter an entire industry.
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Question 14
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The impact of a demographic trend varies across industries.
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Question 15
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A major sociocultural trend in the United States is the increased educational attainment by women.
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Question 16
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Technological innovations can create entirely new industries and alter the boundaries of industries.
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Question 17
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There is generally a weak relationship between equity markets (e.g.,New York Stock Exchange)and economic indicators.
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The Internet is a leading component in the rising emergence of digital technology.
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Crowdsourcing is used by companies to develop products.
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Question 20
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The Porter Five-Forces model is designed to help us understand how social attitudes and cultural values impact U.S.businesses. E. Porter has been the most commonly used analytical tool for examining the competitive environment. It describes the competitive environment in terms of five basic competitive forces.