Analyzing The Marketing Environment

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Question 1
Free
Multiple Choice

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

Choose correct answer/s
A

macroenvironment

B

microenvironment

C

technological environment

D

demographic environment

E

political environment

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Question 2
Free
Multiple Choice

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Choose correct answer/s
A

marketing environment

B

marketing orientation

C

strategic planning

D

target markets

E

marketing mix

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Question 3
Free
Multiple Choice

Which of the following is a component of a firm's microenvironment?

Choose correct answer/s
A

customer demographics

B

economic recessions

C

population shifts

D

marketing intermediaries

E

technological changes

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Question 4
Free
Multiple Choice

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

Choose correct answer/s
A

macroenvironment

B

microenvironment

C

internal environment

D

marketing mix

E

marketing intermediaries

Check answer
Question 5
Free
Multiple Choice

The interrelated departments within a company that influence marketing decisions form the ________ environment.

Choose correct answer/s
A

cultural

B

economic

C

company

D

political

E

technological

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Question 6
Multiple Choice

Which is NOT part of the company environment that influences marketing decisions?

Choose correct answer/s
A
accounting
B
engineering
C
manufacturing
D
sales
E
retailers
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Question 7
Multiple Choice

________ provide the resources needed by a company to produce its goods and services.

Choose correct answer/s
A
Retailers
B
Marketing services agencies
C
Resellers
D
Suppliers
E
Financial intermediaries
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Question 8
Multiple Choice

Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture heavy machineries. In this instance, Sparex acts as a ________ .

Choose correct answer/s
A
financial intermediary
B
supplier
C
retailer
D
customer
E
local public
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Question 9
Multiple Choice

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________ .

Choose correct answer/s
A
licensor
B
supplier
C
marketing intermediary
D
local public
E
general public
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Question 10
Multiple Choice

________ help companies stock and move goods from their points of origin to their destinations.

Choose correct answer/s
A
Retailers
B
Physical distribution firms
C
Marketing services agencies
D
Resellers
E
Suppliers
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Question 11
Multiple Choice

________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.

Choose correct answer/s
A
Financial intermediaries
B
Physical distribution firms
C
Resellers
D
Marketing services agencies
E
Wholesalers
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Question 12
Multiple Choice

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________ .

Choose correct answer/s
A
financial intermediary
B
physical distribution firm
C
marketing services agency
D
reseller
E
wholesaler
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Question 13
Multiple Choice

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing plants to their destinations. These two businesses are examples of ________ .

Choose correct answer/s
A
resellers
B
marketing services agencies
C
financial intermediaries
D
physical distribution firms
E
wholesalers
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Question 14
Multiple Choice

Boxes, Inc. sells products to end users or to other companies that will sell to end users. Boxes, Inc. is a ________ .

Choose correct answer/s
A
reseller
B
marketing services agencies
C
financial intermediaries
D
physical distribution firms
E
wholesalers
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Question 15
Multiple Choice

Which of the following groups influences the company's ability to obtain funds?

Choose correct answer/s
A
financial publics
B
local publics
C
general publics
D
citizen-action publics
E
internal publics
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Question 16
Multiple Choice

Which of the following is true with regard to media publics?

Choose correct answer/s
A
The primary function of this group is to protect the interests of minority groups.
B
This group carries news, features, and editorial opinion.
C
The primary function of this group is to critique the marketing decisions of companies.
D
This group includes neighborhood residents and community organizations.
E
This group directly influences the company's ability to obtain funds.
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Question 17
Multiple Choice

Companies can succeed against their competitors by all of the following except ________ .

Choose correct answer/s
A
providing greater customer value and satisfaction
B
better meeting the needs of target customers
C
positioning their offerings strongly against competitors' offerings in the minds of consumers
D
considering their own size and position compared to the competition
E
providing the same product as the competition
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Question 18
Multiple Choice

A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________ .

Choose correct answer/s
A
media publics
B
marketing intermediaries
C
customers
D
citizen-action publics
E
internal publics
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Question 19
Multiple Choice

A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a(n) ________ public.

Choose correct answer/s
A
internal
B
general
C
government
D
citizen-action
E
media
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Question 20
Multiple Choice

Which group includes neighborhood residents and community organizations?

Choose correct answer/s
A
local publics
B
government publics
C
internal publics
D
citizen-action publics
E
media publics
To unlock the question