Analyzing The Marketing Environment

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Questions Bank

Marketing: Creating Customer Value and Engagement
Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
Analyzing the Marketing Environment
Managing Marketing Information to Gain Customer Insights
Consumer Markets and Buyer Behavior
Business Markets and Business Buyer Behavior
Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
Products, Services, and Brands: Building Customer Value
Developing New Products and Managing the Product Life Cycle
Pricing: Understanding and Capturing Customer Value
Pricing Strategies: Additional Considerations
Marketing Channels: Delivering Customer Value
Retailing and Wholesaling
Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
Advertising and Public Relations
Personal Selling and Sales Promotion
Direct, Online, Social Media, and Mobile Marketing
Creating Competitive Advantage
The Global Marketplace
Sustainable Marketing: Social Responsibility and Ethics

All Questions

Question 1

Free

Multiple Choice

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

Choose correct answer/s

macroenvironment

microenvironment

technological environment

demographic environment

political environment

Check answer

Question 2

Free

Multiple Choice

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

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marketing environment

marketing orientation

strategic planning

target markets

marketing mix

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Question 3

Free

Multiple Choice

Which of the following is a component of a firm's microenvironment?

Choose correct answer/s

customer demographics

economic recessions

population shifts

marketing intermediaries

technological changes

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Question 4

Free

Multiple Choice

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

Choose correct answer/s

macroenvironment

microenvironment

internal environment

marketing mix

marketing intermediaries

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Question 5

Free

Multiple Choice

The interrelated departments within a company that influence marketing decisions form the ________ environment.

Choose correct answer/s

cultural

economic

company

political

technological

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Question 6

Multiple Choice

Which is NOT part of the company environment that influences marketing decisions?

Choose correct answer/s

accounting

engineering

manufacturing

sales

retailers

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Question 7

Multiple Choice

________ provide the resources needed by a company to produce its goods and services.

Choose correct answer/s

Retailers

Marketing services agencies

Resellers

Suppliers

Financial intermediaries

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Question 8

Multiple Choice

Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture heavy machineries. In this instance, Sparex acts as a ________ .

Choose correct answer/s

financial intermediary

supplier

retailer

customer

local public

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Question 9

Multiple Choice

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________ .

Choose correct answer/s

licensor

supplier

marketing intermediary

local public

general public

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Question 10

Multiple Choice

________ help companies stock and move goods from their points of origin to their destinations.

Choose correct answer/s

Retailers

Physical distribution firms

Marketing services agencies

Resellers

Suppliers

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Question 11

Multiple Choice

________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.

Choose correct answer/s

Financial intermediaries

Physical distribution firms

Resellers

Marketing services agencies

Wholesalers

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Question 12

Multiple Choice

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________ .

Choose correct answer/s

financial intermediary

physical distribution firm

marketing services agency

reseller

wholesaler

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Question 13

Multiple Choice

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing plants to their destinations. These two businesses are examples of ________ .

Choose correct answer/s

resellers

marketing services agencies

financial intermediaries

physical distribution firms

wholesalers

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Question 14

Multiple Choice

Boxes, Inc. sells products to end users or to other companies that will sell to end users. Boxes, Inc. is a ________ .

Choose correct answer/s

reseller

marketing services agencies

financial intermediaries

physical distribution firms

wholesalers

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Question 15

Multiple Choice

Which of the following groups influences the company's ability to obtain funds?

Choose correct answer/s

financial publics

local publics

general publics

citizen-action publics

internal publics

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Question 16

Multiple Choice

Which of the following is true with regard to media publics?

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The primary function of this group is to protect the interests of minority groups.

This group carries news, features, and editorial opinion.

The primary function of this group is to critique the marketing decisions of companies.

This group includes neighborhood residents and community organizations.

This group directly influences the company's ability to obtain funds.

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Question 17

Multiple Choice

Companies can succeed against their competitors by all of the following except ________ .

Choose correct answer/s

providing greater customer value and satisfaction

better meeting the needs of target customers

positioning their offerings strongly against competitors' offerings in the minds of consumers

considering their own size and position compared to the competition

providing the same product as the competition

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Question 18

Multiple Choice

A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________ .

Choose correct answer/s

media publics

marketing intermediaries

customers

citizen-action publics

internal publics

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Question 19

Multiple Choice

A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a(n) ________ public.

Choose correct answer/s

internal

general

government

citizen-action

media

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Question 20

Multiple Choice

Which group includes neighborhood residents and community organizations?

Choose correct answer/s

local publics

government publics

internal publics

citizen-action publics

media publics

To unlock the question