Analyzing Political And Legal Environments

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Understanding Global Markets and Marketing
Assessing the Global Marketing Environmentthe Global Economy and Technology
Evaluating Cultural and Social Environments
Analyzing Political and Legal Environments
Integrating Global,Regional,and National Markets
Conducting Marketing Research
Selecting International Markets
Entering Global Markets
Segmenting,Targeting,and Positioning for Global Markets
Developing Global Products and Brands
Setting Global Prices
Global Placement and Distribution Channels
Launching Global Communication and Advertising
Using Social Media for Global Marketing
Designing and Controlling Global Marketing Systems
Defining Ethics and Corporate Social Responsibility in the International Marketplace

All Questions

Question 1

Free

True/False

Common Law is the legal system that dominates the world's legal landscape.

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True

False

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Question 2

Free

Multiple Choice

Civil law systems are primarily found in ____________________ .

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Europe, Asia, and Central and South America

the world's developing nations

North America

in industrialized countries

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Question 3

Free

Multiple Choice

Common law is based upon ____________________ .

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example rather than principle

precedent established by prior court adjudications

written codes and statutes

Roman heritage

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Question 4

Free

Multiple Choice

Civil law systems _____________________________________________ .

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are based on English custom

base judgments on the precedent of prior court decisions

consist of a system of codified legislation that is applied and interpreted by judges

are fundamentally the same as common law systems

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Question 5

Free

True/False

As a nation that practices common law,legal professionals in the United States are not exposed to the enforcement of statutes.

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True

False

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Question 6

Multiple Choice

Joaquin is trying his first foreign bribery case abroad.He finds that the laws pertaining to his case are lacking in uniformity and consistency,and even differ based on the religious backgrounds of the plaintiffs.Joaquin is trying his case under the umbrella of ____________ .

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common law

civil law

Kashrut law

Muslim law

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Question 7

Multiple Choice

Parallel importing occurs when _________________________________ .

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identical products are sold without authorization of the owner of the brand or trademark

products are imported by several global markets simultaneously

identical products are sold under many different brands and trademarks

global distribution is limited to markets that are geographically contiguous

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Question 8

True/False

The political status of a product is not relevant to the selection of foreign market targets.

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True

False

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Question 9

Multiple Choice

The ___________________ protects words,names,symbols,sounds,or colors that distinguish goods and services from one another.

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brand

trademark

patent

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Question 10

Multiple Choice

One difference between patents and trademarks is that _______________________ .

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patents are applied globally whereas trademarks must be registered in each country in which they will be used

trademarks can be protected in multiple countries by various IP treaties and agreements, but not patents

trademarks can be renewed forever as long as they are being used

patents are not considered intellectual property

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Question 11

True/False

If Lenovo registers its new trademark for its line of computers,that trademark is also protected for other dissimilar Lenovo products.

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True

False

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Question 12

Multiple Choice

As Director of Global Marketing for Cogswell USA,Erica is responsible for registering her company's trademark in China.In preparing for this process,she has assembled data that supports her company's prior use of the Cogswell name and mark,as well as its legal ownership.Yet when she speaks with her attorney in Shanghai,she is incredulous to learn that the trademark registration has been granted to another company.How could this be?

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Erica did not offer the Chinese trademark clerk sufficient personal compensation for a registration.

China does not allow registration of foreign trademarks.

China operates under common law.

China has a 'first-to-file' trademark system

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Question 13

Multiple Choice

Firms applying for trademark registration under the __________________ are provided the legal equivalent of registration in all of the agreement's participating countries.

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Madrid Agreement

United Nations

World Court

Geneva Convention

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Question 14

True/False

Although the Madrid Agreement provides for trademark registration in all signatory countries,registration must still be solicited in the host nation's language as well as English.

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True

False

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Question 15

True/False

The United States is a signatory of the Madrid Agreement.

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True

False

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Question 16

Multiple Choice

Nelson is registering his trademark for Puppy Gourmet,his UK firm's new line of dog treats.By registering in the United Kingdom,he is assured that ________________ .

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his trademark is protected in all EU nations under the Madrid Protocol, as the UK is a signatory

his trademark is protected in all EU nations under the Community Trademark Registration

his trademark is protected in all potential foreign markets with the exception of China

his trademark is only protected in the UK

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Question 17

True/False

Infringement of globally recognized trademarks is a constant threat to global marketers.

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True

False

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Question 18

Multiple Choice

A form of protection that provides a person or legal entity with exclusive rights for making,using,or selling a concept or invention is referred to as a _____________ .

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design mark

service mark

trademark

patent

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Question 19

Multiple Choice

The Patent Cooperation Treaty of WIPO provides for ______________________________ .

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the ability to seek patent rights in a large number of countries by filing a single international application with a single patent office

a guarantee of global patent protection

the ability to register for an EU-wide patent

patent application directly to the WIPO rather than the home country of the initiator

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Question 20

Multiple Choice

While the United States grants the most patents,in 2008,the leader in patent grants when accounting for country size was ______________________ .

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Taiwan

South Korea

Japan

China

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