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Question 1
Free
True/False

Doing business in foreign markets usually entails the same level of risk as doing business locally.

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True

False

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Question 2
Free
Multiple Choice

Which of these factors is not a part of the global marketing environment as defined by the PESTEL model?

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A

ethical

B

political/legal

C

social

D

economic

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Question 3
Free
Multiple Choice

Sergei is analyzing the number of consumers in Belgium who are college-educated,and their geographic dispersion across the country. Upon which PESTEL factor is he focusing?

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A

educational

B

social

C

political

D

environmental

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Question 4
Free
True/False

Chinese restrictions on the exchange of the Yuan and Renminbi would be classified under the legal category of PESTEL.

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True

False

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Question 5
Free
Multiple Choice

When Tamisha researches the application of CE standards in German automobile manufacturing,she is most concerned with the __________________ element of the PESTEL model.

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A

social

B

environment

C

legal

D

population

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Question 6
Multiple Choice

The social and economic institutions that a nation relies on to develop and market new technology comprise the _____________________ .

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A
global infrastructure
B
technological infrastructure
C
liberalization framework
D
global institutional framework
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Question 7
True/False

China is the world's largest exporter of merchandise when valued in US dollars.

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True
False
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Question 8
Multiple Choice

Most global trade is ___________________________________ .

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A
limited to countries with preferential trade agreements
B
conducted on a worldwide basis
C
limited to trade association members
D
conducted regionally
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Question 9
Multiple Choice

The strengthening or weakening of a currency,an increase or decrease in world economic strength,and changes in demand for imports and exports are contributing factors to ____________________ .

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A
lesser stability in a country's balance of trade
B
changes in the factors of the PESTEL model
C
changes in a country's balance of trade
D
greater stability in a country's balance of trade
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Question 10
True/False

An increase in imports that results in a widened trade deficit must be considered unfavorable in a prosperous economy.

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True
False
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Question 11
Multiple Choice

When trade deficits generate a decrease in aggregate income, __________________________________ .

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A
factors such as consumption, savings, investment, and tax revenue are negatively impacted
B
the country's currency is strengthened
C
factors such as consumption, savings, investment, and tax revenue are positively impacted
D
a net inflow of monetary payments is experienced
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Question 12
True/False

Bio-Med Devices is one example of a large,multinational company that exports a large majority of its total production output.

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True
False
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Question 13
Multiple Choice

The growth of biotechnology has resulted in an increased need for research and development facilities,most of which are to be located in ________________ .

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A
the European Union
B
Israel
C
the United States
D
China and India
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Question 14
Multiple Choice

The largest global share of high-tech product imports belongs to ____________________________ .

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A
the European Union
B
the United States
C
China
D
the BRIC nations
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Question 15
Multiple Choice

Of Malta,Ireland,Japan or the U.S.,the country with the heaviest concentration of high tech exports in comparison to total exports is ______________ .

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A
Malta
B
Ireland
C
Japan
D
the United States
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Question 16
True/False

Developing nations often evolve into high-tech electronics exporters by virtue of component part assembly by low-wage workers.

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True
False
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Question 17
Multiple Choice

A highly dynamic,complex market with rapid maturity tends to characterize a(n) _________________________ .

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A
high-tech market
B
global market
C
local market
D
business-to-business market
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Question 18
Multiple Choice

Demand for high-tech products is ___________________________________________________ .

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A
generally determined by supply rather than demand
B
easily visualized by the consumer
C
usually determined by extensive consumer research
D
consumer, rather than production-oriented
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Question 19
Multiple Choice

Hi-tech marketers rely on a _____________ focus.

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A
demand
B
market research
C
consumer
D
product
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Question 20
Multiple Choice

Rosen,Schroeder,and Puriton suggest that one means of reducing high-tech product introduction failures is to _____________________________________ .

Choose correct answer/s
A
accelerate introduction by eliminating time-consuming consumer research
B
exploit a large, undifferentiated market
C
exploit innovators and early adopters
D
take maximum advantage of a 'first-mover' position
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