One advantage of SWOT analysis is that it helps managers to identify strengths that are almost always sources of competitive advantages that are sustainable.
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Question 2
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The SWOT analysis can show managers how to achieve a competitive advantage.
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Question 3
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The strengths and capabilities of a firm are enough to enable it to achieve a competitive advantage in the marketplace.
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Question 4
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Toyota paid a heavy price for its excessive emphasis on cost control.By focusing on only one strength exclusively,it suffered severe losses.This is an example of the limitations of a SWOT analysis.
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Question 5
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In conducting a SWOT analysis,a risk for strategists is that they rely on traditional definitions of their industry and competitive environment and therefore focus too narrowly on current competitors.
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Question 6
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Value-chain analysis assumes that the basic economic purpose of a firm is to create value and it is a useful framework for analyzing the strengths and weaknesses of the firm.
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Question 7
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In value-chain analysis,value is measured by the market value of the total stock outstanding of the company.
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Question 8
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Primary activities contribute to the physical creation of a product or service,its sale and transfer to the buyer,and its service after the sale.
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Question 9
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The value-chain concept assumes that both primary and support activities are capable of producing value for customers.
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Question 10
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Inbound logistics include all activities associated with transforming inputs into the final product form such as machining,packaging,assembly,equipment,testing,printing,and facility operations.
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Question 11
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Support activities provide support for primary activities,but not each other.
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Question 12
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Establishing a customer service hotline to handle customer complaints would be considered a primary activity in value-chain analysis.
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Question 13
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Technology development is a much broader concept than research and development.
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Question 14
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In value-chain analysis,finance and accounting are considered part of the general administration of a firm.
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Question 15
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Frito-Lay uses crowdsourcing to make its Super Bowl ads.This is an example of a primary activity in the value chain.
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Question 16
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Campbell Soup uses an electronic network to facilitate its continuous-replenishment program with its most progressive retailers.This is known as an operations primary activity in the value chain.
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Question 17
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Managers should focus their attention on interrelationships among value-chain activities within the firm,NOT on relationships among activities within the firm and other organizations (such as suppliers and customers).
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Question 18
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Some leading edge companies are applying the prosumer concept.Here,firms team up with their suppliers and alliance partners to satisfy their customer needs.
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Question 19
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Value-chain analysis can only be applied to manufacturing operations.
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Question 20
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The resource-based view of the firm focuses solely on the internal analysis of the operations of the firm.