Study
Homework Help
Writing
Blog
Pricing
Commerce and BusinessbackBusinessbackServices MarketingbackEssentials of Services MarketingbackPractice Set 25back

Balancing Demand Against Productive Capacity

This question bank verified by Studydeets

Questions Bank

All Questions
Filter by:
Question 1
Free
Multiple Choice

Which of the following is NOT one of the conditions that fixed-capacity firms may face?

Choose correct answer/s
A

Excess capacity.

B

Demand exceeds desired capacity.

C

Demand and supply are well-balanced.

D

Ideal demand exceeds capacity.

E

Excess demand.

Check answer
Question 2
Free
Multiple Choice

Which of the following is NOT one of the productive capacity forms in a service context?

Choose correct answer/s
A

Physical facilities designed to contain customers

B

Physical equipment used to process people, possessions, or information

C

Customers

D

Labor

E

Infrastructure

Check answer
Question 3
Free
Multiple Choice

Which of the following is the correct action for a firm to take that wants to reduce demand and has insufficient capacity?

Choose correct answer/s
A

Take no action.

B

Consider override for most desirable segments.

C

Consider priority systems for most desirable segments.

D

Increase prices or encourage use in other time slots.

E

Lower prices selectivele.

Check answer
Question 4
Free
Multiple Choice

Which of the following is NOT one of the ways to change the overall level of capacity to match demand variations?

Choose correct answer/s
A

Use part-time employees.

B

Ask customers to share.

C

Invite customers to perform self-service.

D

Cross-train employees.

E

Share facilities with the supplier.

Check answer
Question 5
Free
Multiple Choice

All of the following are questions to ask about demand patterns and their underlying causes EXCEPT ____________ .

Choose correct answer/s
A

Do demand levels follow a predictable cycle?

B

What are the underlying causes of these cyclical variations?

C

How much demand are competitors receiving?

D

Do demand levels seem to change randomly?

E

Can demand for a particular service over time be disaggregated by market segment?

Check answer
Question 6
Multiple Choice

Which of the following is NOT one of the five basic approaches to managing demand?

Choose correct answer/s
A
Taking no action and leaving demand to find its own levels.
B
Reduce demand in peak periods.
C
Increase demand when there is excess capacity.
D
Inventory capacity until demand increases.
E
Inventory demand by creating a formalized queuing system.
To unlock the question
Question 7
Multiple Choice

Marketing strategies can be used to shape demand in all ways EXCEPT ____________ .

Choose correct answer/s
A
modify mode of delivery
B
use price and other cost to manage demand
C
change product elements
D
modify time and place of delivery
E
use promotion and education
To unlock the question
Question 8
Multiple Choice

All of the following are ways to make waits more bearable EXCEPT ____________ .

Choose correct answer/s
A
encourage group waits
B
keep customers occupied while waiting
C
make customers feel comfortable during waits
D
let customers know how long they are expected to wait
E
provide the customers with no explanation for the wait
To unlock the question
Question 9
Multiple Choice

Which of the following is NOT one of the alternative queuing configurations discussed?

Choose correct answer/s
A
Single line/single servers at sequential stages
B
Multiple line to single servers ("snake")
C
Parallel lines to multiple servers
D
Designated lines to designated servers
E
"Take a Number" (single or multiple servers)
To unlock the question
Question 10
Multiple Choice

Which of the following is NOT one of the benefits of having a reservations system?

Choose correct answer/s
A
Helps service personnel to serve more effectively.
B
Helps in pre-selling the service.
C
Helps customers to avoid queuing.
D
Helps firms to keep some time aside for emergency jobs.
E
Allows demand to be controlled.
To unlock the question
Question 11
True/False

The term "productive capacity" refers to the resources or assets that a firm can employ to create goods and services.

Choose correct answer/s
True
False
To unlock the question
Question 12
True/False

Medical clinics, hotels, and passenger aircrafts are all examples of physical facilities designed to contain goods and services.

Choose correct answer/s
True
False
To unlock the question
Question 13
True/False

Financial success in businesses with limited capacity depends largely on how capacity is used.

Choose correct answer/s
True
False
To unlock the question
Question 14
True/False

Optimum and maximum capacities are never one and the same (e.g. a sport performance).

Choose correct answer/s
True
False
To unlock the question
Question 15
True/False

One way to stretch capacity is to ensure slack time is encountered.

Choose correct answer/s
True
False
To unlock the question
Question 16
True/False

Demand patterns are usually random.

Choose correct answer/s
True
False
To unlock the question
Question 17
True/False

Good records of a firm's transactions can help one to understand demand patterns.

Choose correct answer/s
True
False
To unlock the question
Question 18
True/False

When a firm wants to inventory demand via a reservation system and has insufficient capacity it should lower prices selectively.

Choose correct answer/s
True
False
To unlock the question
Question 19
True/False

We need to have queuing or reservations systems because demand cannot be inventoried.

Choose correct answer/s
True
False
To unlock the question
Question 20
True/False

Yield analysis forces managers to recognize the opportunity cost of selling capacity for a given date to a customer from one market segment when another might subsequently yield a higher rate.

Choose correct answer/s
True
False
To unlock the question