The pace of innovation has slowed in the 21st century.
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True
False
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Question 2
Free
True/False
The best way for a firm to keep its proprietary technologies, recipes, or formulas secret is to obtain a patent.
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False
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Question 3
Free
True/False
For ideas and inventions to be innovative, they must first be commercialized.
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False
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Question 4
Free
True/False
Innovation and strategic entrepreneurship can only occur within new businesses.
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False
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Question 5
Free
True/False
Social entrepreneurs forego the pursuit of profits to achieve social and environmental goals.
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False
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Question 6
True/False
Process innovation typically overtakes product innovation in importance during the shakeout stage of the industry life cycle.
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True
False
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Question 7
True/False
According to the crossing-the-chasm framework, the biggest chasm between customer segments is between early adopters and the mass market made up of the early majority and the late majority.
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True
False
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Question 8
True/False
Innovation that targets new markets with existing technologies is known as disruptive innovation.
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True
False
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Question 9
True/False
Pipeline businesses are typically better than platform businesses at incorporating user feedback and taking advantage of network effects.
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True
False
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Question 10
True/False
Network effects always lead to a virtuous cycle in which an increasing number of customers improves the quality of a product or service, thereby attracting more customers and continuing the cycle.
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True
False
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Question 11
Multiple Choice
Which of the following accurately describes how Netflix used innovation to gain a competitive advantage?
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Netflix moved from content development to upgrading its data analytics to provide faster online streaming.
Netflix applied big data analytics to its user preferences to provide highly personalized viewing recommendations.
Netflix moved from online streaming to online DVD rentals via the Internet.
Netflix applied first mover advantages to lock up talent needed to produce original content for DVD rentals and online streaming.
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Question 12
Multiple Choice
The typical four-step innovation process begins with
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the modification and recombination of an existing product or process.
the presentation of an idea as findings derived from basic research.
the commercialization of an invention by entrepreneurs.
a competitor's attempt to imitate an innovation.
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Question 13
Multiple Choice
What is an invention?
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the transformation of an idea into a new product or process
a unique idea that has not been thought of before
the transformation of an idea into a successful product
a unique idea that has been patented
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Question 14
Multiple Choice
When ReGen Pharmaceuticals released a new drug to treat insomnia, its chemical composition was disclosed at the back of the drug's cover. However, any attempts by competitors to copy the chemical composition would result in infringement of ReGen Pharmaceuticals intellectual property rights. Thus, the drug is protected by a
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promissory bill.
patent.
franchise.
royalty.
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Question 15
Multiple Choice
In the United States, the time period for the right to exclude others from the use of a patented technology is ________ from the filing date of a patent application.
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20 years
25 months
15 months
25 years
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Question 16
Multiple Choice
As a research scholar, Denise had built a helicam as part of her project. The helicam could capture aerial images. Realizing the potential use of this product in movie production and military and rescue operations, she started a new venture where she could customize these helicams to fit the specific needs of the buyers and sell them. Denise can be best described as a(n)
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entrepreneur.
category captain.
franchisor.
early adopter.
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Question 17
Multiple Choice
A. G. Lafley at Procter & Gamble (P&G) had implemented an open-innovation model, which had greatly benefitted the company. In the light of this information, we can conclude that A. G. Lafley is a(n)
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venture capitalist.
category captain.
intrapreneur.
early adopter.
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Question 18
Multiple Choice
How has Apple been able to sustain its competitive advantage in the smartphone industry?
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by reducing its network effects
by targeting its new products and services toward laggards
by driving the price for the end user to zero
by regularly introducing incremental improvements in its products
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Question 19
Multiple Choice
Which of the following is a competitive benefit experienced by the first mover firm in an industry?
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The first mover will be able to achieve a less steep learning curve.
The first mover will be able to reduce the switching costs.
The first mover will not have to patent its products or technology.
The first mover will be able to reduce costs through economies of scale.