According to the Golden Rule of Selling,the heart of the sales presentation is the salesperson's approach to the customer or prospect.
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Question 2
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According to the Golden Rule of Selling,the honesty of your sales presentation will convince people that you can be trusted.
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Question 3
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The basic difference in the four sales presentation methods is the type of product being sold.
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Question 4
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A sales presentation involves a persuasive explanation of a business proposition.
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Question 5
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Partnering selling generally is more structured,whereas transactional selling requires a more customized presentation.
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Question 6
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The third step in the sales process is the first step in sales presentation.
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Question 7
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In the memorized sales presentation,the salesperson takes time initially to understand the prospect's needs.
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Question 8
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The memorized sales presentation is effective when the product is technical.
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Question 9
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A disadvantage of the memorized sales presentation is that it moves very slowly in most cases.
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Question 10
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The memorized presentation is also called the persuasive selling presentation.
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Question 11
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The formula sales presentation is based on the assumption that similar prospects in similar situations can be approached with similar presentations.
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Question 12
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In the formula sales presentation,the prospect generally controls the conversation during the sales talk,especially at the beginning.
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Question 13
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The formula presentation method is more structured compared to the canned sales presentation method.
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Question 14
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The formula selling approach is appropriate for straight rebuy situations,especially when selling consumer goods.
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Question 15
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A disadvantage of the formula sales presentation is that its format often prevents information from being logically presented.
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Question 16
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In terms of the 10-step productive retail sales call developed by SmithKline Beecham Products,the presentation step includes answering questions and handling objections.
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Question 17
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The need-satisfaction sales presentation is highly structured.
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Question 18
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The need-satisfaction format is appropriate for selling industrial and technical goods.
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Question 19
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In the need-satisfaction sales presentation,the first 50 to 60 percent of the conversation time is referred to as the need awareness phase.
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Question 20
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The customer does most of the talking in the approach and presentation stages of the need- satisfaction method.