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- The Life,Times,and Career of the Professional SalespersonRelationship Marketing: Where Personal Selling FitsEthics First Then Customer RelationshipsThe Psychology of Selling: Why People BuyCommunication for Relationship Building: Its Not All TalkSales Knowledge: Customers,Products,technologiesProspecting the Lifeblood of SellingPlanning the Sales Call Is a MustCarefully Select Which Sales Presentation Method to UseBegin Your Presentation StrategicallyElements of a Great Sales PresentationWelcome Your Prospects ObjectionsClosing Begins the RelationshipService and Follow-Up for Customer RetentionTime,Territory,and Self-Management: Keys to SuccessPlanning,Staffing,and Training Successful SalespeopleMotivation,Compensation,Leadership,and Evaluation of Salespeople
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