Communication For Relationship Building: Its Not All Talk

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Question 1
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In a normal two-person conversation,at least 60 percent of the social meaning is expressed verbally.

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Question 2
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The receiver is the person for whom communication is intended.

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Question 3
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Social space,the area that is 2 to 3 feet around a person,is the area normally used for sales presentations.

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Question 4
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Entering a buyer's intimate space before the prospect is ready is endearing to the buyer and helps the salesperson close the sale.

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Question 5
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A desk is commonly used to maintain both personal space and social space between buyers and sellers.

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Question 6
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According to the text,sales representatives should dress in conservative business clothes to enhance their effectiveness in a sales situation.

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Question 7
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The unspoken message in most companies is that freedom in dress may be a privilege of rank.

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Question 8
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A limp handshake signals aloofness,while a cold fish handshake indicates unfriendliness.

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Question 9
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Acceptance signals indicate that the buyer is favorably inclined toward the salesperson and the sales presentation.

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Question 10
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Facial expressions are the most reliable source of acceptance signals.

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Question 11
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The buyer projects caution signals with a body angle that leans toward the salesperson.

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Question 12
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A salesperson can change caution signals into agreement signals by speeding up a planned presentation.

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Question 13
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When a salesperson receives disagreement signals,he should immediately stop his planned presentation and quickly adjust to the unplanned situation.

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Question 14
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Disagreement signals should alert the salesperson that the prospect is either neutral to or skeptical of what is being said in the sales presentation.

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Question 15
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A salesperson who receives caution and disagreement signals should ask the prospect open-ended questions to encourage two-way communication.

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Question 16
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Salespeople should concentrate more on nonverbal cues that are part of a cluster or pattern rather than isolated gestures.

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Question 17
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People can listen approximately twice as fast as they can talk.

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Question 18
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Even if a salesperson fails to notice the feedback signals being sent by a prospect,feedback has still occurred.

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Question 19
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Self-concept theory asserts that buyers have four images: real self,self-image,ideal self,and looking-glass self.

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Question 20
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The ideal self is how people see themselves,and the looking-glass self refers to how people think others regard them.

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