Competing Effectively Through Global Marketing,distribution,and Supply-chain Management

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Questions Bank

Introduction
International Trade and Foreign Direct Investment
Culture and Business
World Economies
Global and Regional Economic Cooperation and Integration
International Monetary System
Foreign Exchange and the Global Capital Markets
International Expansion and Global Market Opportunity Assessment
Exporting,Importing,and Global Sourcing
Strategy and International Business
Global Entrepreneurship and Intrapreneurship
Winning Through Effective,global Talent Management
Harnessing the Engine of Global Innovation
Competing Effectively Through Global Marketing,Distribution,and Supply-Chain Management
Understanding the Roles of Finance and Accounting in Global Competitive Advantage

All Questions

Question 1

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True/False

In the case of the indirect channel of distribution,there are no intermediaries between the consumer and the producer.

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Question 2

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True/False

Intermediaries in the channel of distribution can include distributors,wholesalers,agents,brokers,retailers,international freight forwarders,and trading companies.

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Question 3

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True/False

In the case of outsourcing,the firm retains control of the operations and directly hires the employees.

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Question 4

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In the case of offshoring,the vendor takes control of the operations and runs the operations as they see fit.

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Question 5

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One of the biggest challenges in selling to emerging markets involves making the product affordable.

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Question 6

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The purpose of segmentation is to give the company a concrete vision of its customers,so that it can better understand how to market to that customer.

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Question 7

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Understanding the market's culture and social trends is irrelevant when it comes to doing business in the emerging economies of the world.

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Question 8

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The existence of gray-market activity across a country's border has a positive impact on the producer and their channel partners (e.g.,distributors and retailers) in the higher-priced country.

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Question 9

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In the case of outsourcing,the company pays the outsource vendor for the end result; how the vendor achieves the end result is up to the vendor.

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Question 10

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Gray markets are illegal and the operators in the market are punishable by law.

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Question 11

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The downsides of safety stock include the increased costs of carrying that inventory such as the investment in the products,taxes and insurance,and storage space.

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Question 12

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Counterfeit markets hurt companies that have invested in building intellectual assets such as unique product designs,technological developments,costly media content,and carefully crafted brands.

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Question 13

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All citizens of a given country can be marketed to uniformly.

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Question 14

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The world does become flatter to the extent a brand is recognized,accepted,and trusted across borders.

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Question 15

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Counterfeit markets are illegal because they purposely deceive the buyer.

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Question 16

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A multibrand strategy is not advisable when a country has a strong,positive association with a particular brand.

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Question 17

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Multiple brands may resonate more with specific markets,especially if a company merges with or acquires a local brand that is well respected in that region.

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Question 18

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The disadvantage of straight product extension is that a company's products may not be well suited to local needs.

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Question 19

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One advantage of straight product extension is that the products may be less costly due to lower manufacturing and labour costs in the United States.

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Question 20

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The advantage of straight product extension strategy is that the company doesn't need to invest in new research,development,or manufacturing.

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