Consumer Markets And Buyer Behavior

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Question 1
Free
Multiple Choice

Individuals and households that buy or acquire goods and services for personal consumption make up the ________ .

Choose correct answer/s
A

consumer market

B

market offering

C

market mix

D

subculture

E

social class

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Question 2
Free
Multiple Choice

Marketing stimuli include which of the following?

Choose correct answer/s
A

economic stimuli

B

price stimuli

C

technological stimuli

D

social stimuli

E

cultural stimuli

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Question 3
Free
Multiple Choice

Which of the following is one of the other stimuli present in a buyer's environment apart from marketing stimuli?

Choose correct answer/s
A

product stimuli

B

cultural stimuli

C

price stimuli

D

place stimuli

E

promotion stimuli

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Question 4
Free
Multiple Choice

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________ .

Choose correct answer/s
A

what consumers buy

B

how and how much they buy

C

why they buy

D

when they buy

E

where they buy

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Question 5
Free
Multiple Choice

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

Choose correct answer/s
A

technological stimuli

B

buyer's decision process

C

buyer's spending habits

D

social stimuli

E

promotion stimuli

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Question 6
Multiple Choice

Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?

Choose correct answer/s
A
product
B
packaging
C
price
D
promotion
E
place
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Question 7
Multiple Choice

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?

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A
economic
B
technological
C
social
D
political
E
cultural
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Question 8
Multiple Choice

Buyer responses are influenced by marketing stimuli. The responses to the stimuli include all of the following EXCEPT ________ .

Choose correct answer/s
A
brand engagement
B
buying attitudes
C
purchasing behavior
D
buying preferences
E
the "why" regarding the responses
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Question 9
True/False

The starting point of understanding how consumers respond to various marketing efforts is called the stimulus-response model of buyer behavior.

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True
False
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Question 10
True/False

Consumers can easily explain what influences their purchases.

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True
False
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Question 11
Essay

What role do the four Ps play in consumer behavior?

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Question 12
Multiple Choice

________ is the most basic determinant of a person's wants and behavior.

Choose correct answer/s
A
Culture
B
Brand personality
C
Cognitive dissonance
D
Motive
E
Attitude
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Question 13
Multiple Choice

Each culture contains smaller ________ , or groups of people with shared value systems based on common life experiences and situations.

Choose correct answer/s
A
cultural universals
B
reference groups
C
subcultures
D
monocultures
E
social networks
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Question 14
Multiple Choice

Subcultures include nationalities, religions, geographic regions, and ________ .

Choose correct answer/s
A
genders
B
ages
C
professions
D
racial groups
E
income levels
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Question 15
Multiple Choice

Which consumer group tends to show more brand loyalty and makes shopping a family event, with children having a big say in the purchase decision?

Choose correct answer/s
A
Hispanic Americans
B
African Americans
C
Arab Americans
D
working class consumers
E
middle class consumers
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Question 16
Multiple Choice

________ consumers are one of the fastest-growing U.S. population subsegments and are expected to surge to nearly one third of the total U.S. population by 2030.

Choose correct answer/s
A
African American
B
Hispanic American
C
Asian American
D
Baby boomer
E
Millennial
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Question 17
Multiple Choice

Hispanic Americans tend to be deeply family oriented and make shopping a family affair. Older consumers are brand loyal, while younger Hispanics have shown increasing price sensitivity and willingness to choose store brands. Hispanic Americans make up a ________ .

Choose correct answer/s
A
subculture
B
social class
C
social network
D
life-cycle stage
E
lifestyle
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Question 18
Multiple Choice

Although more price-conscious than other population segments, ________ consumers tend to be strongly motivated by quality and selection, and give importance to brands.

Choose correct answer/s
A
lower upper
B
African American
C
Asian American
D
Filipino
E
working class
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Question 19
Multiple Choice

________ consumers are the most affluent U.S. demographic segment and are expected to have an annual buying power approaching $1 trillion by 2017.

Choose correct answer/s
A
Hispanic American
B
African American
C
Asian American
D
Baby boomers
E
Generation X
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Question 20
Multiple Choice

________ consumers are the most brand conscious of all the ethnic groups, are extremely brand loyal, and shop frequently.

Choose correct answer/s
A
African American
B
Native American
C
Hispanic American
D
Italian American
E
Asian American
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