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Question 1
Free
Multiple Choice

The success of the Pixar-Disney strategic alliance demonstrated that

Choose correct answer/s
A

Disney was in desperate need of Pixar's graphic display systems.

B

the two entities' complementary assets matched.

C

it was easier for the alliance partners to reduce the value gap created.

D

the companies were effectively managing an unrelated diversification strategy.

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Question 2
Free
Multiple Choice

Disney became the world's leading media company to a large extent by pursuing a corporate strategy of

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A

related-linked diversification.

B

cost-leadership.

C

unrelated diversification.

D

hostile takeovers.

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Question 3
Free
Multiple Choice

Which of the following best illustrates a merger between the two companies GD Inc.and VS Inc.?

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A

GD Inc. purchases VS Inc. for $80 billion despite VS Inc. being against the purchase.

B

GD Inc. and VS Inc. join together to form a third new entity, while they also operate separately.

C

GD Inc. outsources a few of its business activities to VS Inc. for competitive advantage.

D

GD Inc. and VS Inc. join together to form a single new company called GDVS Inc.

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Question 4
Free
Multiple Choice

When does a merger between companies typically occur?

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A

when two firms of comparable size join to form a combined entity

B

when large, incumbent firms buy start-up companies

C

when a target firm does not want to be acquired

D

when two or more firms enter a temporary vertical strategic alliance

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Question 5
Free
Multiple Choice

The Mansion Hotel Group purchased Red Brick Hotels for an estimated value of $120 billion.All the hotels previously owned by Red Brick Hotels are now managed by the Mansion Hotel Group and are known as Mansion hotels.What does this scenario best illustrate?

Choose correct answer/s
A

a merger

B

a joint venture

C

an acquisition

D

an equity alliance

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Question 6
Multiple Choice

Which of the following is true of acquisitions?

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A
Acquisitions can be friendly or hostile.
B
Acquisitions can occur only when the involved entities are of comparable size.
C
In acquisitions, two independent companies join to form a separate third entity.
D
Acquisitions increase the competitive intensity in an industry.
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Question 7
Multiple Choice

When large,incumbent firms buy start-up companies,the transaction is generally described as a(n)

Choose correct answer/s
A
joint venture.
B
partnership.
C
acquisition.
D
alliance.
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Question 8
Multiple Choice

Olympia Autos Inc.merged with its competitor Vaca Autos Inc.This allowed Olympia Autos to use its technological competencies along with Vaca Autos' marketing capabilities to capture a larger market share than what the two entities individually held.What does this scenario best illustrate?

Choose correct answer/s
A
backward integration
B
forward integration
C
horizontal integration
D
vertical integration
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Question 9
Multiple Choice

Which of the following scenarios best illustrates horizontal integration?

Choose correct answer/s
A
Regal Autos Inc. enters into a licensing contract with a distributor in a new international market.
B
Regal Autos Inc. acquires a component parts manufacturer who previously supplied to Regal Autos' competitor.
C
Regal Autos Inc. sets up its own distribution channel and retail stores.
D
Regal Autos Inc. joins with Marcus Motors Inc., one of its direct competitors.
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Question 10
Multiple Choice

How does horizontal integration within an industry affect the surviving firms?

Choose correct answer/s
A
by increasing the threat the surviving firms will face from new entrants
B
by strengthening the rivalry among existing firms
C
by requiring the surviving firms to shift their focus from non-price to price competition
D
by strengthening the bargaining power of the surviving firms vis-à-vis suppliers and buyers
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Question 11
Multiple Choice

Which of the following is a result of horizontal integration in terms of Porter's five forces model?

Choose correct answer/s
A
The industry structure becomes less consolidated.
B
There is a reduction of excess capacity in the market.
C
The industry structure becomes potentially less profitable.
D
There is an increase in rivalry among existing firms.
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Question 12
Multiple Choice

How did the recent horizontal integration in the U.S.airline industry provide benefits to the surviving carriers?

Choose correct answer/s
A
by facilitating excess capacity in the industry
B
by preventing mergers from taking place
C
by lowering competitive intensity in the industry overall
D
by increasing the threat of entry in the industry
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Question 13
Multiple Choice

It is necessary for government authorities such as the Federal Trade Commission (FTC)and/or the European Commission to approve any large horizontal integration activity because

Choose correct answer/s
A
the horizontal integration activity changes the industry structure from oligopolistic to monopolistically competitive.
B
the surviving firms will need to be protected against the increasing bargaining power of the suppliers.
C
the horizontal integration activity has the potential to reduce competitive intensity in an industry.
D
the surviving firms will need protection against the relaxed entry barriers.
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Question 14
Multiple Choice

PureSource Pharma Inc.recently acquired BioChem Pharmaceuticals Inc.It now sells its own products along with the products originally sold by BioChem Pharmaceuticals.As a result,PureSource Pharma's sales force will also be marketing the acquired company's products.How will this horizontal integration most likely affect PureSource Pharma?

Choose correct answer/s
A
PureSource Pharma will lower its costs through economies of scale.
B
PureSource Pharma will diminish its economic value creation.
C
PureSource Pharma will increase its cost of distribution.
D
PureSource Pharma will reduce the size of its sales force.
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Question 15
Multiple Choice

Which of the following is a disadvantage of a horizontal integration corporate strategy?

Choose correct answer/s
A
It increases competitive intensity within an industry.
B
It increases the potential for legal repercussions.
C
It increases the costs associated with increasing value.
D
It increases the threat of new entrants in an industry.
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Question 16
Multiple Choice

How does Kraft Foods benefit from its hostile takeover of Cadbury PLC in 2010?

Choose correct answer/s
A
Its main strategic focus is now on the domestic market.
B
It opens a market for it that is growing slowly but has high profit margins.
C
It has access to convenience stores and a new distribution channel.
D
It automatically gains monopoly in the chocolate-manufacturing industry.
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Question 17
Multiple Choice

The Hershey Company,the largest U.S.chocolate manufacturer,decided to enter the Chinese market in 2013 because

Choose correct answer/s
A
the U.S. population was growing slowly and becoming more health conscious.
B
its strategic position in the U.S. market was well protected through high entry barriers.
C
this would help the company gain access to large cocoa plantations in China.
D
Hershey's main strategic focus was on product and market diversification and not on the domestic market.
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Question 18
Multiple Choice

Google,the leader in online search and advertisement,engaged in a number of smaller acquisitions of tech ventures.It did this in order to

Choose correct answer/s
A
imitate the actions of its competitors like Apple and Facebook.
B
solve its principal-agent problems.
C
fill gaps in its competency lineup.
D
expand through unrelated diversification.
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Question 19
Multiple Choice

Which of the following reasons motivated Facebook to acquire Instagram,a photo and video-sharing social media site,for $1 billion in 2012?

Choose correct answer/s
A
the desire to gain a new capability
B
the need to enter a new geographical market
C
the need to reduce its level of horizontal integration
D
the desire to pursue an unrelated diversification strategy
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Question 20
Multiple Choice

The main reason behind Google's decision to acquire the Israeli start-up company Waze for $1 billion was to

Choose correct answer/s
A
preempt its competitors from buying Waze.
B
share its capabilities with Waze.
C
support start-up companies with venture capital.
D
gain access to technology that is alien to it.
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