Crafting A Deployment Strategy Index

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Questions Bank

Introduction
Sources of Innovation
Types and Patterns of Innovation
Standards Battles and Design Dominance
Timing of Entry Part Two Formulating Technological Innovation Strategy
Defining the Organizations Strategic Direction
Choosing Innovation Projects
Collaboration Strategies
Protecting Innovation
Organizing for Innovation
Managing the New Product Development Process
Managing New Product Development Teams
Crafting a Deployment Strategy Index

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Question 1

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The value of a technological innovation is mainly determined by what the technology can do.

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Question 2

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Firms should constantly focus on launching their products as early as possible.

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Question 3

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Cannibalization is the process by which a firm's financial resources are depleted by a single product offering.

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Question 4

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Opening a technology completely may result in a loss of compatibility and erosion of product quality.

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Question 5

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If Circle Systems decides to not make its new PDA backward compatible with programs written for the old PDA,its sales of PDA programs would be more profitable assuming consumers upgrade.

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Question 6

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If your objective is maximum market skimming,you will initially set a high price.

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Question 7

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If you are seeking to become the dominant design of a new technology,then penetration pricing will not work.

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Question 8

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Wholesalers sell goods to the public.

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Question 9

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When manufacturers bypass wholesalers and retailers to sell directly to end users it is called disintermediation.

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Question 10

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Online distribution is suitable when customers are disbursed and require extensive education about the product.

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Question 11

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Bundling products together can offer firms the advantage of switching costs.

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Question 12

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When a company asks another firm to develop a complementary good,one incentive that is often used is a guarantee that specific quantities of that complimentary good will be sold.

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Question 13

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To be effective,advertising for technology should always concentrate on the real message and not try to be entertaining.

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Question 14

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Radio advertising offers high sensory richness.

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Question 15

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Innovators are unwilling to accept incompleteness in products.

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Question 16

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Most firms find it easy to make the transition between successfully selling to early adopters and the early majority.

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Question 17

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In targeting the late majority and laggards,a company should emphasize the advanced technological features of the new product.

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Question 18

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If a company,through promotion,can create a large perceived installed base where one does not yet exist,it can lead to a large actual installed base.

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Question 19

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A "connector" can spark an information epidemic about a new product.

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Question 20

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A firm can signal its commitment to an industry by making substantial investments that would be difficult to reverse.

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