Crafting A Deployment Strategy

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Introduction
Sources of Innovation
Types and Patterns of Innovation
Standards Battles and Design Dominance
Timing of Entry
Defining the Organizations Strategic Direction
Choosing Innovation Projects
Collaboration Strategies
Protecting Innovation
Organizing for Innovation
Managing the New Product Development Process
Managing New Product Development Teams
Crafting a Deployment Strategy

All Questions

Question 1

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The value of a technological innovation is solely determined by what the technology can do.

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Question 2

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True/False

Firms should always be racing to launch their products as early as possible.

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Question 3

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Cannibalization is the process by which a firm's sales of one product diminishes as a result of a substitute product offering by a competitor.

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Question 4

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If a firm willingly cannibalizes its existing products with more advanced products,the firm can make it very easy for other firms to achieve a technological lead large enough to prove persuasive to customers.

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Question 5

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If a firm wishes to avoid giving away its own installed base or complementary goods advantages to others,it should ensure that its products are incompatible with those of future entrants.

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Question 6

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If a firm's objective is maximum market skimming,it will initially set a high price on new products.

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Question 7

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Firms intending to maximize market share,typically use market skimming pricing strategy.

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Question 8

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Firms in industries characterized by increasing returns will use the objective of maximizing market share and a penetration pricing strategy.

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Question 9

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When manufacturers bypass wholesalers and retailers to sell directly to end users it is called backward compatibility.

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Question 10

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If customers require extensive education and service,selling through mail order or online ordering may be the best option.

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Question 11

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Bundling products together can offer firms the advantage of switching costs.

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Question 12

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Bundling relationships occur when firms encourage distributors to carry their products by offering them guarantees (such as promising to take back unsold stock) or agreeing to sell the product on consignment.

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Question 13

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In crafting an advertising message,firms must focus more on making the advertisements entertaining and memorable rather than on providing a significant quantity of informative content.

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Question 14

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Viral marketing is based on the fact that people are more receptive to,or have greater faith in,information that comes through personal contacts.

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Question 15

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Innovators are unwilling to accept incompleteness in products.

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Question 16

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Marketing channels that enable high content and selective reach are appropriate for innovators and early adopters.

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Question 17

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In marketing a new product to the late majority and laggards,a company should emphasize the advanced technological features of the new product.

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Question 18

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Difficulty in transition between successfully selling to early adopters versus the early majority results in a chasm in the product's diffusion curve.

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Question 19

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While a maven with a valuable piece of information is likely to expose it to a great number and diversity of people,the connector is likely to convey the information to fewer people but in more detail.

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Question 20

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A firm can signal its commitment to an industry by making substantial investments that would be difficult to reverse.

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