Creating Innovative Organizations

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Question 1
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Future managers and workers need to understand the benefits MIS and ebusiness can offer a company,if it wants to take advantage of sustaining technologies.

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Question 2
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Examples of ebusiness advantages include opening new markets,reducing costs,and expanding global reach.

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Question 3
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Intermediaries occur when a customer sells directly to another customer online,cutting out the intermediary.

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Question 4
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Interactivity measures advertising effectiveness by counting visitor interactions with the target ad,including time spent viewing the ad,number of pages viewed,and number of repeat visits to the advertisement.

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Question 5
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Disruptive technology tends to provide us with better,faster,and cheaper products.

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Question 6
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Disruptive and new technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

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Question 7
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Dell Inc.ranks highest on the list for expecting returns from new investments.

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Question 8
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Information reach refers to the number of people a business can communicate with,on a global basis.

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Question 9
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What is best for an organization's current business could ruin it in the long term.

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Question 10
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Ebusiness is the buying and selling of goods and services over the Internet.

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Question 11
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Ebusiness is something that a business can just go out and buy.

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Question 12
Multiple Choice

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

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A
Collective intelligence
B
Digital Darwinism
C
Joint venture
D
Sole proprietorship
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Question 13
Multiple Choice

Which of the following produces an improved product,customers are eager to buy,such as a faster car or larger hard drive?

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A
Sustaining technology
B
Disruptive technology
C
Reputation system
D
Personalization
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Question 14
Multiple Choice

Which of the following represents a form of disruptive technology?

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A
Enters the marketplace at the low end.
B
Is a new way of doing things that initially does not meet the needs of existing customers.
C
Tends to open new markets and destroy old ones.
D
All of these are included.
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Question 15
Multiple Choice

Which of the following is a challenge of sustaining technology?

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A
Provides a cheaper product for current customers.
B
Provides a product that does not meet existing customers' future needs.
C
Provides a better product for current customers.
D
Provides a faster product for current customers.
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Question 16
Multiple Choice

Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

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A
Johnson & Johnson
B
Sears
C
Dell
D
None of these
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Question 17
Multiple Choice

The Innovator's Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers,partners,and stakeholders.

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A
sustaining technologies
B
existing investments
C
collective intelligence
D
disruptive technologies
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Question 18
Multiple Choice

Which of the following began as an essential emergency military communications system operated by the U.S.Department of Defense Advanced Research Project Agency (DARPA)?

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A
Internet
B
Ecommerce
C
Ebusiness
D
World Wide Web
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Question 19
Multiple Choice

Which of the following terms could you use synonymously when referring to the web?

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A
Network, paradigm shift
B
URL, domain name
C
HTML, Internet
D
Web browser, blog
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Question 20
Multiple Choice

At a local marketing firm,Steve is the lead web developer and is responsible for working with customers on their web designs,development,and graphics.Which of the following would be a critical skill Steve must have to be able to perform his job?

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A
Understanding that he must create a unique domain name for each client.
B
Being able to work with HTML.
C
Understanding the World Wide Web and how hyperlinks work.
D
All of these.
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