Crm, Big Data, And Marketing Analytics

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Marketing in Today's Business Milieu
Marketing Foundations: Global, Ethical, Sustainable
Elements of Marketing Strategy, Planning, and Competition
Market Research Essentials
CRM, Big Data, and Marketing Analytics
Understand Consumer and Business Markets
Segmentation, Target Marketing, and Positioning
Product Strategy and New Product Development
Build the Brand
Service as the Core Offering
Manage Pricing Decisions
Manage Marketing Channels, Logistics, and Supply Chain
Promotion Essentials: Digital and Social Media Marketing
Promotion Essentials: Legacy Approaches

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Question 1

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Positioning customer relationship management (CRM) as a comprehensive business model provides the impetus for top management to properly support it over the long run.

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Question 2

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It is possible today to calculate the total financial returns for each customer.

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Question 3

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Customer satisfaction and customer loyalty, two metrics used by brand managers, are metrics used in customer relationship management.

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Question 4

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One major objective of CRM is customer replacement.

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Question 5

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Marketing planning is the first phase of the customer relationship management (CRM) process cycle.

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Question 6

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Data mining helps in segmenting customers in order to target key markets.

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Question 7

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When a salesperson calls on a prospect and meets face to face, it is an example of an interactive touchpoint.

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Question 8

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When a customer willingly gives a company sensitive information, such as a social security number, the company is not responsible for the security of this information.

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Question 9

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Increasing formalization of customer analysis processes is a component of a customer-centric culture.

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Question 10

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The four Vs of Big Data are volume, velocity, variety, and visibility.

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Question 11

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A POS system is in use when you go to a grocery store and your transaction is collected at the cash register so companies can analyze your purchase behavior.

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Question 12

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Cross-promotional opportunities are a benefit of collecting data from mobile apps.

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Question 13

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Marketing analytics is a new concept brought about by the increased use of mobile phones.

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Question 14

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When the online shore store Zappos collects information on the average dollar amount a customer spends in a single transaction, it is using descriptive analytics.

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Question 15

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Of the four marketing analytics approaches, diagnostic analytics is the most complex.

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Question 16

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Jeremiah wants to find out if the new advertising campaign is positively impacting sales. He is likely to use diagnostic analytics.

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Question 17

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Big Data can be leveraged to optimize the marketing mix.

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Question 18

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It has been demonstrated for some products that exposure to television advertisements influences the number of brand-specific keyword searches conducted online by customers. In this instance, the conclusion drawn is based on attribution.

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Question 19

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About the only thing you know for certain about your first version of a marketing dashboard is that it will likely look the same in a year or two.

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Question 20

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One potential pitfall of using a dashboard approach to marketing metrics is not insuring that senior management believe in and understand the dashboard.

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