Designing And Controlling Global Marketing Systems

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Understanding Global Markets and Marketing
Assessing the Global Marketing Environmentthe Global Economy and Technology
Evaluating Cultural and Social Environments
Analyzing Political and Legal Environments
Integrating Global,Regional,and National Markets
Conducting Marketing Research
Selecting International Markets
Entering Global Markets
Segmenting,Targeting,and Positioning for Global Markets
Developing Global Products and Brands
Setting Global Prices
Global Placement and Distribution Channels
Launching Global Communication and Advertising
Using Social Media for Global Marketing
Designing and Controlling Global Marketing Systems
Defining Ethics and Corporate Social Responsibility in the International Marketplace

All Questions

Question 1

Free

Multiple Choice

The purpose of a global brand audit is _____________________________ .

Choose correct answer/s

to conduct a SWOT analysis

to learn about a firm's strengths and weaknesses via segmentation analysis

to discover financial irregularities in a company's marketing programs

to determine if a firm's sales revenues are properly taxed

Check answer

Question 2

Free

Multiple Choice

Successful leaders of global marketing organizations must deftly navigate _________________________________ .

Choose correct answer/s

the marketing mix

the Foreign Corrupt Practices Act

corporate culture

organization,control,and leadership

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Question 3

Free

Multiple Choice

Because Procter and Gamble is a global marketer of consumer products and boasts a wide variety of end-user markets,its marketing organizational format is ____________________________ .

Choose correct answer/s

matrix

product

region

production process

Check answer

Question 4

Free

Multiple Choice

A product-based organization would be most likely to feature _______________________________________________ .

Choose correct answer/s

conflict arising from dual reporting relationships and slower decision-making

knowledge of regional market conditions and cultural preferences that highlight standardization opportunities

the flexibility to quickly respond to changing market needs and competitive pressures

a structure based on the processes performed by an organization that provides clear lines of communication and task management

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Question 5

Free

Multiple Choice

Jenatech LLC is a global firm whose markets include North America,the European Union,South America,and the Middle East.Its headquarters locations in Chicago,Paris,Brasilia,and Dubai are each veritable beehives of activity,where strategic planning,control,and coordination of marketing for each specific market area occur.Jenatech employs a ___________________ organizational format.

Choose correct answer/s

region-based

product-based

function-based

matrix

Check answer

Question 6

Multiple Choice

Regional organizational formats work best for companies _______________________________________________ .

Choose correct answer/s

that require a simple and easy to grasp and navigate structure with clear lines of communication and task management

that attempt to adapt to the multi-dimensional global business environment

with a limited number of products and similar global market segments

that are global marketers of consumer products and reach a wide variety of end-user markets

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Question 7

Multiple Choice

Organizational formats that are based on the processes performed by an organization are referred to as _______________ organizational structures.

Choose correct answer/s

matrix

product

regional

functional

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Question 8

True/False

Once companies reach a critical mass of diverse products and customers,the functional organizational format is the most likely to be adopted.

Choose correct answer/s

True

False

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Question 9

Multiple Choice

Rudolph is a Product Manager for Global Gesellschaft,GmbH.He manages the cosmetics product line across markets,and reports to the Director of Marketing for personal care.However,his responsibilities also include the management of Global Gesellschaft's outsourcing activities,where he liaises with the VP of Operations.As might be imagined,Rudolph has occasional difficulties establishing his daily to-do list! Global Gesellschaft operates with a __________________________ organizational format.

Choose correct answer/s

matrix

product

function

region

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Question 10

True/False

Because of the success of matrix organizations in managing global marketing,most MNCs continue to operate using this structure.

Choose correct answer/s

True

False

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Question 11

Multiple Choice

In which organizational format might the following comment be most likely overheard? "Lau Seng Kong wants me to complete next year's sales forecast for microprocessors produced in our Singapore plant.Ming Wo wants me to suggest a strategy for moving our microprocessor production facilities.I can't do a forecast for the Singapore plant if we're eliminating production there,can I?"

Choose correct answer/s

function-based

region-based

product-based

matrix

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Question 12

Multiple Choice

Starbucks' revamped organizational strategy was ___________ based.

Choose correct answer/s

product

region

function

matrix

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Question 13

Multiple Choice

All of the following reflect the benefits of Starbucks' revised organizational structure except __________________________ .

Choose correct answer/s

record operating margins in the first quarter of 2011

a stronger level of support for partner development, coaching and accountability

the ability to position key executives closer to customers and partners

the addition of many new Starbucks locations to the firm's store portfolio to better serve customers

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Question 14

Multiple Choice

According to Kim,Acito and Rusetski,infrastructural minimalists would be most likely to prefer an organization that ________________________ .

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mixes standardized elements with localized ones

localize strategy

incorporates globally dispersed, but functionally limited subsidiaries dependent on the central office

grants individual subsidiaries wide geographic coverage and autonomy

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Question 15

Multiple Choice

Organizations where individual subsidiaries are granted wide geographic coverage and autonomy are likely to be preferred by _________________________ .

Choose correct answer/s

global marketers

tactical coordinators

infrastructural minimalists

MNCs

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Question 16

Multiple Choice

Dell Computers' recent reorganization moved the business-to-business division from a _ -based organization to a _______ - based organization.

Choose correct answer/s

function, customer

region, customer

region, function

product, customer

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Question 17

True/False

As a response to mounting global competition,firms form global marketing teams which support the development of global competitive advantage but are not key decision makers in the process.

Choose correct answer/s

True

False

To unlock the question

Question 18

True/False

Born global firms are successful in international expansion largely due to their ability to construct organizational hierarchies similar to larger MNCs.

Choose correct answer/s

True

False

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Question 19

Multiple Choice

Adaptability,entrepreneurship and a strong reliance on technology are some of the hallmarks of the _____________________ .

Choose correct answer/s

larger global hierarchies

multinational corporation

born-global firm

function-based organization

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Question 20

Multiple Choice

Kwan Lee's Pan-Pacific marketing team has been able to respond quickly to the rapidly changing nature of her region's digital media as a prime means of communication.Unfortunately,her team is challenged by the fact that its colleagues in Europe and North America have advanced digital marketing capabilities that can't be implemented in her area.Kwan Lee is struggling with the balance of versus __ .

Choose correct answer/s

local customization, global consistency

global prioritization, local accountability

flexibility, continuity and expertise

collaborative decision-making, organizational simplicity

To unlock the question

Designing And Controlling Global Marketing Systems

The purpose of a global brand audit is _____________________________ .

Successful leaders of global marketing organizations must deftly navigate _________________________________ .

Because Procter and Gamble is a global marketer of consumer products and boasts a wide variety of end-user markets,its marketing organizational format is ____________________________ .

A product-based organization would be most likely to feature _______________________________________________ .

Regional organizational formats work best for companies _______________________________________________ .

Organizational formats that are based on the processes performed by an organization are referred to as _______________ organizational structures.

Once companies reach a critical mass of diverse products and customers,the functional organizational format is the most likely to be adopted.

Because of the success of matrix organizations in managing global marketing,most MNCs continue to operate using this structure.

Starbucks' revamped organizational strategy was ___________ based.

All of the following reflect the benefits of Starbucks' revised organizational structure except __________________________ .

According to Kim,Acito and Rusetski,infrastructural minimalists would be most likely to prefer an organization that ________________________ .

Organizations where individual subsidiaries are granted wide geographic coverage and autonomy are likely to be preferred by _________________________ .

Dell Computers' recent reorganization moved the business-to-business division from a _______________ -based organization to a _____________________ - based organization.

As a response to mounting global competition,firms form global marketing teams which support the development of global competitive advantage but are not key decision makers in the process.

Born global firms are successful in international expansion largely due to their ability to construct organizational hierarchies similar to larger MNCs.

Adaptability,entrepreneurship and a strong reliance on technology are some of the hallmarks of the _____________________ .

Dell Computers' recent reorganization moved the business-to-business division from a _ -based organization to a _______ - based organization.