Entering Global Markets

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Understanding Global Markets and Marketing
Assessing the Global Marketing Environmentthe Global Economy and Technology
Evaluating Cultural and Social Environments
Analyzing Political and Legal Environments
Integrating Global,Regional,and National Markets
Conducting Marketing Research
Selecting International Markets
Entering Global Markets
Segmenting,Targeting,and Positioning for Global Markets
Developing Global Products and Brands
Setting Global Prices
Global Placement and Distribution Channels
Launching Global Communication and Advertising
Using Social Media for Global Marketing
Designing and Controlling Global Marketing Systems
Defining Ethics and Corporate Social Responsibility in the International Marketplace

All Questions

Question 1

Free

Multiple Choice

All of the following are reasons that a firm expands into international markets except: ___________________________ .

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to immunize itself from the pressures of global competition

to expand beyond a saturated domestic market

to find new source of profits

to follow customers who are going abroad

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Question 2

Free

True/False

Responding to import competition from China and Israel,Diamond Machining Technology,discussed in Box 8-1,deliberately initiated exports of its diamond-based sharpeners to those markets.

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True

False

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Question 3

Free

True/False

Diamond Machining Technology was forced to improve its domestic operations by virtue of global competition.

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True

False

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Question 4

Free

Multiple Choice

"What are the key success factors for our products?" "Do we have excess production capacity?" and "Which of our products have the highest potential abroad?" are all questions posed when a firm determines ___________________________ .

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whether or not to globalize

its mode of entry for pursuing international markets

if it should source globally

its global branding strategy

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Question 5

Free

Multiple Choice

Shana and her finance colleagues are discussing the costs associated with an international market expansion,which includes the need for new product development funds.Their concerns represent __________ factors.

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uncontrollable

external

internal

domestic

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Question 6

True/False

The most important indicator of how quickly a firm is ready and willing to export is the speed at which resources beneficial to international competitiveness are developed.

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True

False

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Question 7

Multiple Choice

The two categories of external factors considered in determining the mode of global market entry are ____________________________ .

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production and environmental conditions

market size and competitive environment

controllable and uncontrollable factors

target country factors and domestic country factors

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Question 8

Multiple Choice

When Nutrablend Corporation assessed its mode of entry for operations in Belgium,it discovered that foreign sales office personnel were subject to high levels of corporate contribution to social security programs.Nutrablend then decided to utilize its UK sales office for sales into the market.The company was affected by the target country's factor of ___________________ conditions.

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market

environmental

technical

competitive

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Question 9

Multiple Choice

The fact that the typical channel of distribution in State Chemical's target market involves many intermediaries and several layers of pricing discouraged them pursuing business there.The firm was impacted by the target country factor of __________________________ .

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environment

technology

market

production

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Question 10

True/False

While small and large companies are different in many respects,their choices of market entry methods are often the same.

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True

False

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Question 11

True/False

A large and growing domestic market will commonly provide incentive for companies to expand internationally.

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True

False

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Question 12

True/False

In order to optimize foreign markets,the entry mode employed must be consistent and retain its original structure.

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True

False

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Question 13

Multiple Choice

Changes in economic,competitive,government,and market factors,can be anticipated by the process of _______________________________ .

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environmental scanning

the International Product Life Cycle model

competitive scanning

technology scanning

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Question 14

Multiple Choice

Low- to moderate-risk strategies commonly employed by SMEs include all of these options except _______________ .

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franchising

licensing

exporting

direct investment

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Question 15

Multiple Choice

Functional Furniture Inc.has uncovered a market for its compact,ready-to-assemble children's furniture in Japan.Because it has limited financial,marketing,and human resource capabilities,and must tap the market quickly,its best entry method is likely ___________________ .

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export

direct investment

franchising

a turnkey operation

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Question 16

True/False

Exporting is limited to actual physical products that are produced outside the target country market.

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True

False

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Question 17

Multiple Choice

Exporters that utilize intermediaries who specialize in this activity from the home base are implementing ___________________ .

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direct exporting

indirect exporting

distributorships in the target country

exports to subsidiaries

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Question 18

Multiple Choice

Hakim is lucky.He loves his job! As an executive with Lean Jean denim in the U.S.,he is responsible for arranging the marketing,sales and transport for the firm's clothing lines to all of its global markets through his company's subsidiaries worldwide.Lean Jeans conducts international business via ______________________ .

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direct exporting

indirect exporting

his U.S. sales agents

indirect retailing

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Question 19

Multiple Choice

Bernie is poring over data accumulated to fine-tune his company's foreign market entry plans.His stack of papers include statements of business ethics,income and balance sheets,maps of geographic and market coverage and a series of client references.Bernie is most likely investigating __________________________________ .

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country market legal issues

tariff and non-tariff barriers to entry

country market suitability

alternative distributor candidates

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Question 20

True/False

The laws and regulations regarding import/export partnerships are generally consistent from country to country owing to the increasing numbers of foreign trade agreements.

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True

False

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