The choice of which markets to enter should be driven by an assessment of relative long-run growth and profit potential.
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Question 2
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The attractiveness of a country as a potential market for an international business depends on balancing the benefits,costs,and risks associated with doing business in that country.
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Question 3
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The costs and risks associated with doing business in a foreign country are typically high in an economically advanced and politically stable democratic nation.
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Question 4
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The value an international business creates in a foreign market depends on the suitability of its product offering to that market and the nature of indigenous competition.
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Question 5
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First-mover advantages are the advantages associated with entering a market early.
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Question 6
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Costs that an early entrant has to bear that a later entrant can avoid are known as first-mover costs.
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Question 7
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Educating customers is a part of pioneering costs.
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Question 8
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A strategic commitment can be reversed by the top management according to their convenience.
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Question 9
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Large strategic commitments increase strategic flexibility.
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Question 10
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A small-scale entrant is more likely than a large-scale entrant to capture first-mover advantages associated with demand preemption,scale economies,and switching costs.
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Question 11
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Small-scale entry allows a firm to learn about a foreign market while limiting the firm's exposure to that market.
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Question 12
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Exporting is advantageous because it avoids the cost of establishing manufacturing operations in the host country and because it may help a firm achieve experience curve and location economies.
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Question 13
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Exporting is most appropriate when lower-cost locations for manufacturing the product can be found abroad.
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Question 14
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In a turnkey project,the contractor agrees to handle every detail of the project for a foreign client.
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Question 15
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An advantage of turnkey projects is that the firm that enters into a turnkey deal will have no long-term interest in the foreign country.
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Question 16
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Tangible property includes patents,designs,copyrights,and trademarks.
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Question 17
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Licensing limits the firm's ability to realize experience curve and location economies by producing its product in a centralized location.
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Question 18
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By its very nature,licensing increases a firm's ability to utilize a coordinated strategy.
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Question 19
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McDonald's is an example of a firm that uses a franchising strategy.
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Question 20
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Franchising enables a firm to quickly build a global presence.