Ethics And Marketing

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Questions Bank

Ethics and Business
Ethical Decision Making: Personal and Professional Contexts
Philosophical Ethics and Business
The Corporate Culture-Impact and Implications
Corporate Social Responsibility
Ethical Decision Making: Employer Responsibilities and Employee Rights
Ethical Decision Making: Technology and Privacy in the Workplace
Ethics and Marketing
Business and Environmental Sustainability
Ethical Decision Making: Corporate Governance, Accounting, and Finance

All Questions

Question 1

Free

True/False

The 'Four Ps' of marketing include product, price, promotion, and placement.

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True

False

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Question 2

Free

True/False

While approaching an ethical issue in marketing, the utilitarian tradition would ask to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale.

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True

False

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Question 3

Free

True/False

A condition for respect requires that consent be not only voluntary, but also informed.

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True

False

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Question 4

Free

True/False

The condition where lesser consumption leads to unhappiness is termed "affluenza".

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True

False

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Question 5

Free

True/False

Unsafe products do not further the utilitarian goal of maximizing overall happiness.

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True

False

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Question 6

True/False

On the sole basis that someone wants to buy something and someone else is willing to sell it, a transaction is ethically legitimate.

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True

False

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Question 7

True/False

Externalities show that even if both parties to the exchange receive actual benefits from the exchange, other parties external to the exchange might be adversely affected.

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True

False

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Question 8

True/False

In a strict liability case, if it can be proved that a business was as careful as possible about its product or service, it is not held liable for the harm that results from its use.

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True

False

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Question 9

True/False

The implied warranty of merchantability holds that in selling a product, a business implicitly offers assurances that the product is reasonably suitable for its purpose.

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True

False

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Question 10

True/False

Most courts allow a business to completely disclaim the implied warranty of merchantability.

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True

False

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Question 11

True/False

Under a contract model, the duties that a person owes are not merely those explicitly promised to another party, but also those that are implied.

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True

False

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Question 12

True/False

Negligence involves the ability to foresee the consequences of our acts.

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True

False

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Question 13

True/False

When consumers are injured by a product in which no negligence is involved and no one is at fault, the legal doctrine of strict product liability holds manufacturers accountable.

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True

False

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Question 14

True/False

The utilitarian tradition in ethics would have the strongest objections to manipulation.

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True

False

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Question 15

True/False

Consumer vulnerability occurs when a person has an impaired ability to make an informed consent to the market exchange.

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True

False

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Question 16

Multiple Choice

Which of the following is a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders?

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Procuring

Branding

Marketing

Copywriting

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Question 17

Multiple Choice

Which of the following is one of the "Four Ps" of marketing?

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Purpose

Planning

Promotion

People

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Question 18

Multiple Choice

The _____ ethical tradition would see a simple situation of an agreement for an exchange between two parties as upholding respect for individuals by treating them as autonomous agents capable of pursuing their own ends.

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role-based

rights-based

rules-based

strategy-based

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Question 19

Multiple Choice

The _____ ethical tradition would take the two parties' agreement as evidence that both are better off than they were prior to the exchange and thus conclude that overall happiness has been increased by any exchange freely entered into.

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utilitarian

virtual

Kantian

deontological

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Question 20

Multiple Choice

The simple situation in which two parties come together and freely agree to an exchange is ethically legitimate only prima facie because:

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investigation proves that a simple exchange does not involve unethical situations.

a simple exchange involves the consent of both parties involved, which leaves no room for unethical acts.

certain conditions must be met before it can be concluded that autonomy has been respected and mutual benefit has been achieved.

exchange occurs on mutual consent and for mutual benefit, parties get involved in an exchange only if they see their benefit.

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