Questions Bank
New process design and development projects
New product design and development projects
Concurrent engineering projects
Operations management projects
They produce a more continuous stream of new product introductions that create a greater and more constant market awareness of their brands.
They have fewer problems in launching new products and fewer failures in the marketplace.
They can sell at lower prices or lower the total sales needed for a new product to pay back its initial development costs.
All of these
They can fund more new design and development projects than other firms.
They satisfy customers more effectively, building strong brand image and customer loyalty.
They can sell at lower prices or lower the total sales needed for a new product to pay back its initial development costs.
None of these.
Research and advanced development project.
Radical breakthrough development project.
Next-generation or platform development project.
Enhancement development project.
Generally leads to higher-quality products.
Decreases time to launch new products.
Avoids supply problems once the product is launched.
All of these.