Focus Group Interviewing

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Question 1
Free
Multiple Choice

When the data collected in research serve some further application, such as program implementation, problem solving, or marketing, this is called ___________ .

Choose correct answer/s
A

secondary research

B

applied research

C

pure research

D

participant observation

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Question 2
Free
Multiple Choice

When the research begins with a research question and primary data collection is used to answer the question, this is called __________ .

Choose correct answer/s
A

secondary research

B

applied research

C

pure research

D

participant observation

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Question 3
Free
Multiple Choice

A facilitator who works to draw out feelings and ideas of the member of the focus group is called a(n) _______ .

Choose correct answer/s
A

interviewer

B

informant

C

moderator

D

interested listener

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Question 4
Free
Multiple Choice

When several members of the group jump on board for a particular idea or series of comments about a given idea, attitude, or belief as a result of subgroup pressure, this is called __________ .

Choose correct answer/s
A

peer pressure

B

moderation

C

synergistic group effect

D

group think

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Question 5
Free
Multiple Choice

When an interviewer has five focus groups of six participants each with a total of thirty people interviewed, how many cases of data does the researcher have?

Choose correct answer/s
A

1

B

5

C

6

D

30

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Question 6
Multiple Choice

When dynamic interactions among and between group members stimulate discussions during which one group member reacts to comments made by another, this is called _______ .

Choose correct answer/s
A
collective brainstorm
B
moderation
C
synergistic group effect
D
group think
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Question 7
Multiple Choice

A phenomenon that allows a larger number of ideas, issues, and solutions to a problem to be generated through group discussion than through individual conversations is one reason that focus groups are so compelling. What is this called?

Choose correct answer/s
A
collective brainstorm
B
moderation
C
synergistic group effect
D
group think
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Question 8
Multiple Choice

Historically, for what purpose have focus groups been traditionally used?

Choose correct answer/s
A
Psychological research
B
Social Science research
C
Advertising research
D
Marketing research
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Question 9
Multiple Choice

What technique can be used to unite spatially and temporally separate participants in a text-based group discussion via email?

Choose correct answer/s
A
Computer Assisted Telephone Interviewing (CATI)
B
Virtual Focus Groups
C
Web-Based In-Depth Interviewing
D
Email-Based In-Depth Interviewing
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Question 10
Multiple Choice

What population is NOT especially well suited for focus group interviewing?

Choose correct answer/s
A
Jurors
B
Bullies
C
Marketing groups
D
Transient populations
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Question 11
Multiple Choice

Focus group data that reflect the collective notions shared and negotiated by a group are ______________ .

Choose correct answer/s
A
collective brainstorms
B
group data
C
synergistic group effects
D
group think
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Question 12
Multiple Choice

The information collected during the course of a focus group is ______________ .

Choose correct answer/s
A
a collective brainstorm
B
raw data
C
a synergistic group effect
D
group think
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Question 13
Multiple Choice

Points of agreement within the group refers to ____________ .

Choose correct answer/s
A
consensus
B
dissensus
C
resonance
D
group think
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Question 14
Multiple Choice

Which is NOT an advantage of online focus groups?

Choose correct answer/s
A
Rising costs
B
Potential to reach a broad geographic scope
C
Provide access to hard-to-reach participants
D
Provide convenient and comfortable way of participating
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Question 15
Multiple Choice

Which is NOT a disadvantage of online focus groups?

Choose correct answer/s
A
Loss of role and authority of the moderator
B
Loss of atmosphere arising during in-person focus group
C
Ability to effectively use group dynamics as integral part of process
D
Loss of attentiveness on topic being discussed by group
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Question 16
Multiple Choice

Focus groups were first used to conduct research on _____________ .

Choose correct answer/s
A
popular opinion of political candidates
B
opinions on a car make and models
C
effectiveness of radio in boosting army morale
D
women assigned bed rest for treatment of preterm labor
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Question 17
Multiple Choice

To encourage participants to speak freely, a moderator must _________________ .

Choose correct answer/s
A
assign fake names to participants
B
provide a typed set of rules to participants
C
explain that an open, polite, and orderly environment is expected
D
ensure confidentiality through signed forms
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Question 18
Multiple Choice

The ideal length for a single focus group session is ________ .

Choose correct answer/s
A
0-30 minutes
B
30-60 minutes
C
60-90 minutes
D
90-120 minutes
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Question 19
Multiple Choice

The first person to write an article on the use of focus groups, or focused interview was ________ .

Choose correct answer/s
A
Y.R. Zarchin
B
Paul Lazarsfeld
C
C. L. Adler
D
Robert K. Merton
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Question 20
Multiple Choice

Which technique is most effective at revealing surface level biographical experiences of a person's life?

Choose correct answer/s
A
Focus groups
B
Unobtrusive measures
C
Face-to-face interviewing
D
Participant observation
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