The Global Environment

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Question 1
Free
Multiple Choice

______ refers to the strategy of pursuing opportunities anywhere in the world that enable a firm to optimize its business functions in the countries in which it operates.

Choose correct answer/s
A

Vertical integration

B

Horizontal integration

C

Globalization

D

Franchising

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Question 2
Free
Multiple Choice

______ is the use of a common product,service,and message across all markets to create a strong brand image.

Choose correct answer/s
A

Globalization

B

Horizontal integration

C

Standardization

D

Customization

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Question 3
Free
Multiple Choice

______ is the development of modified products and services,and the use of somewhat tailor-made messages,to meet the demands of a local population

Choose correct answer/s
A

Globalization

B

Horizontal integration

C

Customization

D

Standardization

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Question 4
Free
Multiple Choice

The change in customer _______ behavior was the beginning of an evolution in international strategy.

Choose correct answer/s
A

saving

B

living

C

purchase

D

moving

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Question 5
Free
Multiple Choice

The 100 largest U.S.global earn an average of ___ percent of their operating profits abroad.

Choose correct answer/s
A

12

B

69

C

54

D

37

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Question 6
Multiple Choice

Firms from which country lead the way in "direct foreign investment" in the United States?

Choose correct answer/s
A
Japan
B
India
C
China
D
United Kingdom
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Question 7
Multiple Choice

In recent times,as companies go global,standardization is steadily being replaced by _____ .

Choose correct answer/s
A
globalization
B
customization
C
democratization
D
vulcanization
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Question 8
Multiple Choice

The direct foreign investment of foreign-based globals that operate in the United States now exceeds

Choose correct answer/s
A
200 billion
B
20 billion
C
90 billion
D
9 billion
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Question 9
Multiple Choice

The evolution of a global corporation often entails progressively involved strategy levels.What level has the minimal effect on existing product lines?

Choose correct answer/s
A
Foreign licensing
B
Export-import
C
Technology transfer
D
Direct investment
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Question 10
Multiple Choice

Firms at what strategy level are called multinational corporations (MNCs)?

Choose correct answer/s
A
First
B
Second
C
Third
D
Fourth
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Question 11
Multiple Choice

Which of these represent the second level in the evolution of a global corporation?

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A
Foreign licensing
B
Direct investment
C
Export-import
D
Bartering
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Question 12
Multiple Choice

MNCs are involved mainly in which of the following strategies?

Choose correct answer/s
A
Direct overseas investment
B
Capital repatriation
C
Joint research
D
Host financial policies
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Question 13
Multiple Choice

At what level do firms begin to emerge as global enterprises with global approaches to production,sales,finance,and control?

Choose correct answer/s
A
Third
B
Fourth
C
Second
D
First
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Question 14
Multiple Choice

The most involved strategy level in the evolution of a global corporation in characterized by

Choose correct answer/s
A
Technology transfer
B
Export-import operations
C
Foreign licensing
D
A substantial increase in foreign investment
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Question 15
Multiple Choice

In the past 30 years,the U.S.has ______ in terms of technological advantage.

Choose correct answer/s
A
Substantially enhanced
B
Maintained a status quo
C
Declined dramatically
D
Reaches the number one spot in the world
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Question 16
Multiple Choice

Which country leads in chemicals and pharmaceuticals,precision and heavy machinery,heavy electrical goods and surface transport equipment?

Choose correct answer/s
A
France
B
Germany
C
Japan
D
The U.S.
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Question 17
Multiple Choice

______ leads in optics,solid-state physics,engineering,chemistry and process metallurgy.

Choose correct answer/s
A
Japan
B
France
C
The U.S.
D
Germany
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Question 18
Multiple Choice

Direct penetration of foreign markets makes sense as a competitive weapon because a firm can drain vital ____ from a foreign competitor's domestic operations.

Choose correct answer/s
A
cash flows
B
export sales
C
dividends
D
debt
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Question 19
Multiple Choice

A(n) ______ orientation believes that the values and priorities of the parent organization should guide the strategic decision making of all its operations.

Choose correct answer/s
A
Ethnocentric
B
Polycentric
C
Regiocentric
D
Geocentric
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Question 20
Multiple Choice

Which one of the following is NOT a strategic orientation of global firms?

Choose correct answer/s
A
Omnicentric
B
Ethnocentric
C
Polycentric
D
Regiocentric
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