Global Marketing And Rd

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Question 1

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The set of choices the firm offers to its targeted markets is known as the marketing mix.

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Question 2

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The marketing mix is comprised of product attributes,distribution strategy,communication strategy,and pricing strategy.

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Question 3

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The process of identifying distinct groups of consumers whose purchasing behavior differs from others in important ways is known as consumer behavior analysis.

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Question 4

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Markets can be segmented in only one way: by socio-cultural factors.

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Question 5

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The goal of market segmentation is to optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix,thereby maximizing sales to that segment.

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Question 6

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The structure of market segments may differ significantly from country to country.

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Question 7

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Products sell well when their attributes match consumer needs.

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Question 8

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Firms based in less-developed nations tend to build a lot of extra performance attributes into their products.

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Question 9

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Consumers in the most developed countries are typically willing to sacrifice their preferred product attributes for lower prices.

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Question 10

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Differences in technical standards constrain the globalization of markets.

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Question 11

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If a firm manufactures its product in a particular country,it can sell directly to the consumer,to the retailer,or to the wholesaler.The same options are not available to a firm that manufactures outside the country.

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Question 12

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The four main differences between distribution systems are retail concentration,channel length,channel exclusivity,and channel quality.

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Question 13

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In a concentrated retail system,there are many retailers but none of them have a significant share of the market.

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Question 14

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There is a tendency for greater retail concentration in developing countries.

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Question 15

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An increase in car ownership,the number of two-income households,and the number of households with a refrigerator have all contributed to the more fragmented retail system found in developed countries.

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Question 16

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The number of intermediaries between the producer and the consumer is known as the channel length.

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Question 17

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A channel is considered to be long if the producer sells directly to the consumer.

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Question 18

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Concentrated retail systems tend to promote the growth of wholesalers to serve retailers,which lengthens channels.

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Question 19

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The more fragmented the retail system,the more expensive it is for a firm to make contact with each individual retailer.

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Question 20

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Countries with fragmented retail systems tend to have long channels of distribution.

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