Global Placement And Distribution Channels

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Questions Bank

Understanding Global Markets and Marketing
Assessing the Global Marketing Environmentthe Global Economy and Technology
Evaluating Cultural and Social Environments
Analyzing Political and Legal Environments
Integrating Global,Regional,and National Markets
Conducting Marketing Research
Selecting International Markets
Entering Global Markets
Segmenting,Targeting,and Positioning for Global Markets
Developing Global Products and Brands
Setting Global Prices
Global Placement and Distribution Channels
Launching Global Communication and Advertising
Using Social Media for Global Marketing
Designing and Controlling Global Marketing Systems
Defining Ethics and Corporate Social Responsibility in the International Marketplace

All Questions

Question 1

Free

Multiple Choice

Lorenzo is assessing the internal factors that impact his channel development in the Middle East.Among other issues,he is considering _________________________________________ .

Choose correct answer/s

market penetration objectives and the financial strength of his firm

local regulations

consumer shopping habits and market size

the stage of the product's life cycle

Check answer

Question 2

Free

Multiple Choice

Adeena is finalizing her distribution strategy in Indonesia,and is developing statistics regarding local regulations,the competitive climate,and consumer shopping habits there.Adeena is assessing ________________________ .

Choose correct answer/s

both internal and external factors

the stage of the product life cycle

external factors

internal factors

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Question 3

Free

True/False

Choosing indirect export as an international market entry mode will provide complete control of the foreign marketing strategy.

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True

False

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Question 4

Free

True/False

Strategic alliances and franchising agreements allow constant monitoring of sales activities abroad.

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True

False

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Question 5

Free

Multiple Choice

In Europe,products such as milk,snack foods,and cigarettes are purchased with high frequency,and found in almost every possible outlet.The distribution strategy used for these types of items would be ____________________ .

Choose correct answer/s

specialty

exclusive

selective

intensive

Check answer

Question 6

Multiple Choice

High end kitchen cookware manufacturer LeCreuset's products are widely available through specialized retailers such as Bed,Bath and Beyond,and can also be found at department store chains such as Macys.However,the product is not heavily distributed through other types of retailers such as discount stores.LeCreuset's distribution strategy would be considered ________________ .

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intensive

selective

exclusive

dual

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Question 7

Multiple Choice

In an exclusive distribution strategy, ___________________________________ .

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only a limited number of retailers have the right to sell products in their specific territories

product is made available exclusively through online sales

competitive products are not allowed to be sold in the same store

products are sold in every available distribution outlet

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Question 8

Multiple Choice

Rolex watches employs a(n) _______________________ distribution strategy.

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limited

selective

intensive

exclusive

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Question 9

Multiple Choice

Beechwood Gums has identified a high market penetration as one of its key objectives in pursuing the market in Russia.Accordingly,it will require a(n) ___ distribution strategy,and a _ financial investment.

Choose correct answer/s

selective, moderate

exclusive, minimal

intensive, large

intensive, minimal

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Question 10

True/False

The intimacy of distributor relationships is more intense as the complexity of the product increases.

Choose correct answer/s

True

False

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Question 11

Multiple Choice

Mary Kay,Amway,and Avon lost significant sales in China due to the nature of their distribution network and the __________________ environment.

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sociocultural

legal/regulatory

technological

economic

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Question 12

True/False

The type of distribution outlets used for a specific product in multiple foreign markets is one factor that is easily standardized.

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True

False

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Question 13

True/False

The stage of the product life cycle in which your product is currently operating is one consideration in distribution strategy development.

Choose correct answer/s

True

False

To unlock the question

Question 14

Multiple Choice

In Yemen,consumer products are primarily distributed via small,often mobil retail kiosks situated in a local souk,or town marketplace.Residential luxuries such as refrigerators are not as readily available,so food and other items are purchased on a daily basis.This scenario speaks to the dimensions of _ and which must be considered when establishing a foreign market distribution strategy.

Choose correct answer/s

consumer shopping habits, outlet preferences

market size, consumer distribution

life cycle stage, regulations

economics, education

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Question 15

True/False

Procter and Gamble's venture into rural Chinese consumer products distribution has not produced satisfactory results for the firm.

Choose correct answer/s

True

False

To unlock the question

Question 16

True/False

In a growing economy it is expected that retail and wholesale institutions becomes larger and more specialized,while less efficient intermediaries exit the market.

Choose correct answer/s

True

False

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Question 17

Multiple Choice

When Greatlands Beer salespeople sell their products to consumers at holiday events and fairs across the U.K.,they are employing this type of distribution.

Choose correct answer/s

intensive

business to business

indirect

direct

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Question 18

Multiple Choice

The food brokers and supermarkets who sell Mertensen's salt to the consumer are classified as ___________________ .

Choose correct answer/s

distribution centers

wholesalers

intermediaries

principals

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Question 19

Multiple Choice

The number of levels and types of intermediaries which perform some work to bring the product to the final user defines distribution channel ______________ .

Choose correct answer/s

mix

breadth

width

length

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Question 20

Multiple Choice

If Wendy is assessing her distribution network on the basis of the types of retailers to whom she sells; for example,convenience stores,department stores,and discount outlets,she is analyzing channel ________________ .

Choose correct answer/s

width

length

directness

standardization

To unlock the question

Global Placement And Distribution Channels

Lorenzo is assessing the internal factors that impact his channel development in the Middle East.Among other issues,he is considering _________________________________________ .

Adeena is finalizing her distribution strategy in Indonesia,and is developing statistics regarding local regulations,the competitive climate,and consumer shopping habits there.Adeena is assessing ________________________ .

Choosing indirect export as an international market entry mode will provide complete control of the foreign marketing strategy.

Strategic alliances and franchising agreements allow constant monitoring of sales activities abroad.

In Europe,products such as milk,snack foods,and cigarettes are purchased with high frequency,and found in almost every possible outlet.The distribution strategy used for these types of items would be ____________________ .

In an exclusive distribution strategy, ___________________________________ .

Rolex watches employs a(n) _______________________ distribution strategy.

Beechwood Gums has identified a high market penetration as one of its key objectives in pursuing the market in Russia.Accordingly,it will require a(n) _______________ distribution strategy,and a _____________ financial investment.

The intimacy of distributor relationships is more intense as the complexity of the product increases.

Mary Kay,Amway,and Avon lost significant sales in China due to the nature of their distribution network and the __________________ environment.

The type of distribution outlets used for a specific product in multiple foreign markets is one factor that is easily standardized.

The stage of the product life cycle in which your product is currently operating is one consideration in distribution strategy development.

Procter and Gamble's venture into rural Chinese consumer products distribution has not produced satisfactory results for the firm.

In a growing economy it is expected that retail and wholesale institutions becomes larger and more specialized,while less efficient intermediaries exit the market.

When Greatlands Beer salespeople sell their products to consumers at holiday events and fairs across the U.K.,they are employing this type of distribution.

The food brokers and supermarkets who sell Mertensen's salt to the consumer are classified as ___________________ .

The number of levels and types of intermediaries which perform some work to bring the product to the final user defines distribution channel ______________ .

If Wendy is assessing her distribution network on the basis of the types of retailers to whom she sells; for example,convenience stores,department stores,and discount outlets,she is analyzing channel ________________ .

Beechwood Gums has identified a high market penetration as one of its key objectives in pursuing the market in Russia.Accordingly,it will require a(n) ___ distribution strategy,and a _ financial investment.