Porter's Five Forces Model outlines the process for a sales strategy.
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Question 2
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With the Five Forces Model,companies should watch the forces in the market.If the forces are strong,competition generally increases,and if the forces are weak,competition typically decreases.
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Question 3
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A leadership plan that achieves a specific set of goals or objectives is a business strategy.
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Question 4
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When a company is the first to market with a competitive advantage,it gains a particular benefit known as competitive intelligence.
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Question 5
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Two ways to reduce buyer power are through switching costs and loyalty programs.
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Question 6
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Mark Peterson identified the Five Forces Model,which analyzes the competitive forces within a business environment.
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Question 7
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There are many challenges to changing doctors,including transferring medical records and losing the doctor-patient relationship along with the doctor's knowledge of the patient's history.Changing doctors provides a great example of switching costs.
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Question 8
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Supplier power is one of Porter's five forces,and it measures the suppliers' ability to influence the prices they charge for supplies (including materials,labor,and services).
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Question 9
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Polaroid had a unique competitive advantage for many years until it forgot to observe competitive intelligence.The firm went bankrupt when people began taking digital pictures.Polaroid provides a great example of Porter's threat of new entrants.
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Question 10
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Product differentiation occurs when a company develops unique differences in its products or services with the intent to influence demand.
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Question 11
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Buyer power is the ability of buyers to affect the price they must pay for an item.
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Question 12
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Tiffany & Company competes in the marketplace by offering high-cost custom jewelry.Tiffany & Company is following a broad market and cost leadership strategy.
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Question 13
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Porter has identified three generic business strategies,including focused,broad cost leadership,and switching strategy.
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Question 14
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According to Porter's three generic strategies,Walmart is following a business strategy that focuses on "broad market and low cost."
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Question 15
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Value chain analysis views a firm as a series of business processes that each add value to the product or service.
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Question 16
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A standardized set of activities that accomplish a specific task is called a supply chain component.
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Question 17
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The value chain will group a company's activities into two categories: primary value activities and support value activities.
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Question 18
Multiple Choice
Which of the following is not a typical way that a company would duplicate a competitive advantage?
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Acquiring the new technology.
Copying the business operations.
Hiring away key employees.
Carrying large product inventories.
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Question 19
Multiple Choice
When a company is the first to market with a competitive advantage,this is called a first-mover advantage.All of the following companies were first-movers except ____________ .
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FedEx - the online self-service software
Apple - iPad
Apple - iPod
Microsoft - Bing search engine
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Question 20
Multiple Choice
A business strategy achieves a specific set of goals,which include __________ .
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developing new products or services and attracting new competition
increasing costs and attracting new competition
attracting new customers and developing new products or services