Integrated Marketing Communications And Direct Marketing

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Question 1
Free
Multiple Choice

Experts suggest that today's marketplace could be described as the:

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A

social media marketplace

B

personal marketplace

C

age of social networks

D

age of engagement

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Question 2
Free
Multiple Choice

The 'age of engagement' describes which of the following concepts?

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A

individuals are more responsive to companies and brands that use two-way communication methods

B

social media is a one-sided exchange

C

paying individuals to follow their brands increases their level of engagement

D

traditional advertising is seeing a 'retro' trend

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Question 3
Free
Multiple Choice

Adding QR codes to products that allow consumers to connect with the company online,or using a hashtag in a commercial or during a television show are examples of how advertisers are trying to increase:

Choose correct answer/s
A

consumer engagement

B

consumer sharing

C

consumer purchasing

D

consumer networking

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Question 4
Free
Multiple Choice

The process of conveying a message to others that requires six central elements - a source,a message,a channel of communication,a receiver,and the processes of encoding and decoding,is referred to as:

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A

Exchange

B

Dialogue

C

Communication

D

Encoding

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Question 5
Free
Multiple Choice

Communication is the sharing of message and requires six elements.Those elements are a source,a _____ ,a channel of communication,a receiver,and the processes of encoding and decoding.

Choose correct answer/s
A

sender

B

source

C

receiver

D

message

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Question 6
Multiple Choice

In terms of the communication process,the source is:

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A
any information which is paid for.
B
consumers who read, hear, or see the message.
C
similar understanding and knowledge.
D
a company or person who has information to convey.
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Question 7
Multiple Choice

Kraft Canada created an advertisement for its Cheez Whiz processed cheese spread.In terms of the communication process,the _____ for the information in the Cheez Whiz advertisement is Kraft Canada,its manufacturer.

Choose correct answer/s
A
communication channel
B
message
C
decoder
D
source
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Question 8
Multiple Choice

The Canadian Tourism Commission (CTC)created several "Canada,Keep Exploring" advertisements.In terms of the communication process,the _____ for the information in the "Canada,Keep Exploring" advertisements is CTC,its producer.

Choose correct answer/s
A
communication channel
B
message
C
decoder
D
source
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Question 9
Multiple Choice

Hyundai developed its "Smart is in" advertising campaign based on extensive consumer research.In terms of the communication process,the _____ for the information in the "Smart is in" advertisements is Hyundai,its producer.

Choose correct answer/s
A
communication channel
B
source
C
decoder
D
message
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Question 10
Multiple Choice

Johnny calls Evan to discuss the latest happenings in the hockey game.'The latest happenings in the hockey game' would be considered which part of the communication process?

Choose correct answer/s
A
Source material.
B
Promotional material.
C
The message.
D
Feedback.
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Question 11
Multiple Choice

L'Oréal created an advertisement for its Visible Lift makeup.In terms of the communication process,the _____ in the ad for Visible Lift makeup informed prospective customers that the makeup reduced fine facial lines after 30 days of use and evened out skin tones.

Choose correct answer/s
A
channel
B
message
C
decoder
D
source
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Question 12
Multiple Choice

Kraft Canada created an advertisement for its Cheez Whiz processed cheese spread.In terms of the communication process,the _____ in the ads for Cheez Whiz informed prospective customers that Cheez Whiz was a healthy and nutritious cheese spread.

Choose correct answer/s
A
communication channel
B
message
C
decoder
D
source
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Question 13
Multiple Choice

The Canadian Tourism Commission (CTC)created several "Canada,Keep Exploring" advertisements to be aired in France,Germany,and the UK.In terms of the communication process,the _____ in the "Canada,Keep Exploring" advertisements informed Europeans that they should consider Canada for a unique and authentic vacation.

Choose correct answer/s
A
communication channel
B
message
C
decoder
D
source
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Question 14
Multiple Choice

Hyundai developed its "Smart is in" advertising campaign based on extensive consumer research.In terms of the communication process,the _____ in the "Smart is in" advertisements informed prospective customers that Hyundai was for the savvy shopper who is not concerned with brand image.

Choose correct answer/s
A
communication channel
B
source
C
decoder
D
message
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Question 15
Multiple Choice

A message is conveyed by means of a _____ such as a salesperson,advertising media,or public relations tools.

Choose correct answer/s
A
encoding device
B
promotional program
C
channel of communication
D
direct feedback loop
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Question 16
Multiple Choice

L'Oréal created an advertisement for its Visible Life makeup.The magazine in which the ad for L'Oréal Visible Lift makeup appeared is a:

Choose correct answer/s
A
communication channel.
B
message.
C
decoder.
D
source.
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Question 17
Multiple Choice

Figure: 16-1 image
-In Figure 16-1,the position labeled "A" is referred to as __________ .

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A
the source
B
the message
C
the receiver
D
the fields of experience
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Question 18
Multiple Choice

Figure: 16-1 image
-In Figure 16-1,the position labeled "B" is referred to as __________ .

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A
the source
B
the message
C
the receiver
D
encoding
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Question 19
Multiple Choice

Figure: 16-1 image
-In Figure 16-1,the position labeled "C" is referred to as __________ .

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A
the source
B
the message
C
the receiver
D
the fields of experience
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Question 20
Multiple Choice

Figure: 16-1 image
-In Figure 16-1,the position labeled "D" is referred to as __________ .

Choose correct answer/s
A
the source
B
the message
C
decoding
D
the fields of experience
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