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Question 1
Free
True/False

High demand for online video streaming options is one of Netflix's core competencies.

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False

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Question 2
Free
True/False

The core competencies of a firm are determined by the interplay of its tangible resources and intangible capabilities.

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False

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Question 3
Free
True/False

One of Rolex's tangible resources is its well-known brand name and reputation for quality timepieces.

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Question 4
Free
True/False

According to the resource-based view, a firm that differentiates itself from its competitors through its personalized approach to customer service is likely to sustain its competitive advantage for a long time.

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False

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Question 5
Free
True/False

Intellectual property (IP) protections such as trademarks or patents are proven methods of establishing permanent barriers to imitation.

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False

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Question 6
True/False

A music distributor that decides to launch a proprietary music streaming service to respond to changes in music consumption trends exhibits dynamic capabilities.

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True
False
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Question 7
True/False

Amazon's tendency to reinvest a large share of its profits into new services and capabilities exemplifies a low level of resource flows.

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False
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Question 8
True/False

Dynamic strategic activity systems help a firm to maintain a competitive advantage for extended periods of time.

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True
False
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Question 9
True/False

A SWOT analysis would provide a definitive answer as to whether a firm's growing footprint in overseas markets is a strength or weakness.

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True
False
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Question 10
Multiple Choice

Cartech Inc. is a manufacturer of automobile parts, which it sells to retail auto supply stores. Its core competencies include superior design and engineering capabilities, as well as a highly integrated and efficient supply chain. To sustain its competitive advantage, Cartech should first

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A
seek to replicate its nearest competitor's competency in innovative marketing.
B
attempt to cut costs by replacing assembly line workers with robots.
C
upgrade its engineering department and improve its supply chain.
D
diversify its product offerings by developing parts for construction equipment.
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Question 11
Multiple Choice

Beats Electronics has been able to outperform Audio-Technica, Bose, JBL, Skullcandy, Sennheiser, and Sony in the high-end, premium headphone market. Which of the following statements accurately explains one of the main reasons for the success of Beats?

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A
It produced the highest-quality headphones.
B
It created a perception that owning its products was cool.
C
It emphasized marketing over core competency.
D
It focused on sponsoring future athletic superstars.
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Question 12
Multiple Choice

Cloud Cones is a fast-growing chain of ice cream shops. It has acquired an edge over its competitors through its ability to provide a wide array of unique flavors and a hip atmosphere in stores. This advantage of Cloud Cones best exemplifies a

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A
markup.
B
resource flow.
C
capital gain.
D
core competency.
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Question 13
Multiple Choice

Organizational and managerial skills that find their expression in a company's structure, routines, and culture are referred to as

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A
tangible resources.
B
reserves.
C
capital gains.
D
capabilities.
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Question 14
Multiple Choice

Amazon.com's network of distribution centers allow it to drastically reduce its delivery times compared to other online retailers. These distribution centers are examples of Amazon's

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A
core competency.
B
intangible resources.
C
tangible resources.
D
capabilities.
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Question 15
Multiple Choice

The management of a company is assessing the value of all the tangible resources the company owns. Which of the following will be included in this assessment?

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A
a reputation for fast customer service
B
a culture of proactive communication
C
patents for electronic components
D
the punch presses that produce parts
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Question 16
Multiple Choice

As manager of a relatively new company, you are tasked with analyzing company resources to identify core competencies capable of supporting a competitive advantage. Which of the following resources is most likely to generate a competitive advantage?

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A
new production facilities
B
large cash holdings
C
stockpile of supplies
D
enthusiastic company culture
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Question 17
Multiple Choice

Smooth Fusion Inc. is a software company that has built and acquired numerous assets over the years. According to the resource-based view of a firm, which of the following assets of Smooth Fusion Inc. will best enable it to gain and sustain a competitive advantage?

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A
the cloud computing service that it uses
B
the capital the company raised from its shareholders
C
the expertise acquired by the employees in the company
D
the headquarters building owned by the company
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Question 18
Multiple Choice

Which of the following statements accurately brings out the difference between tangible and intangible resources?

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A
Tangible resources contribute to a company's competitive advantage, whereas intangible resources have little effect on competitive advantage.
B
Tangible assets can be bought on the open market by anyone with the necessary cash, whereas intangible assets cannot be easily purchased.
C
Tangible resources take a longer time to build, whereas intangible assets can be built comparatively easily.
D
Tangible assets are difficult for competitors to imitate, whereas intangible assets can be easily replicated.
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Question 19
Multiple Choice

GN Corp. and BC Inc. are two competing firms in the same industry. GN Corp.'s tangible assets are valued at $15 billion and its intangible assets are valued at $35 billion. BC Inc.'s tangible assets are valued at $5 billion and its intangible assets are valued at $45 billion. What can be concluded from this information?

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A
BC Inc. will be less competitive than GN Corp. because of its smaller investment in tangible assets.
B
It is likely that BC Inc. is better enabled than GN Corp. to gain and sustain a competitive advantage.
C
Judging from the assets listed, BC Inc. has probably been in the industry a much shorter time than GN Corp.
D
There is no resource heterogeneity between the two firms, BC Inc. and GN Corp., as they operate in the same industry.
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Question 20
Multiple Choice

Threadbare Industries is a new high-end textile company that has raised sufficient capital from multiple sources. It is planning to use its capital to purchase certain assets. Which of the following assets will be the most difficult for Threadbare Industries to acquire using its capital?

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A
a new CEO
B
software
C
a lease for a new building
D
brand name
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