Internal Analysis

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Question 1
Free
Multiple Choice

The tendency to accept the status quo and disregard signals that change is needed is called:

Choose correct answer/s
A

Management myopia

B

Environmental awareness

C

Management long-sightedness

D

Subjective management

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Question 2
Free
Multiple Choice

SWOT analysis's value and continued use is found in its:

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A

Complexity

B

Difficulty

C

Simplicity

D

Short-sighted nature

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Question 3
Free
Multiple Choice

What have strategists sought in frameworks besides SWOT for conducting internal analysis?

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A

They have sought to get less detail from other frameworks

B

They have sought that the frameworks be more comprehensive

C

They have sought a less generic framework

D

They have sought to better account for internal factors in light of external factors

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Question 4
Free
Multiple Choice

A good fit maximizes a firm's _________ and minimizes its ________ .

Choose correct answer/s
A

strengths and weaknesses; opportunities and threats

B

strengths and opportunities; weaknesses and threats

C

strengths and threats; weaknesses and opportunities

D

strengths and opportunities; opportunities and threats

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Question 5
Free
Multiple Choice

SWOT analysis is based on the assumption that an effective strategy derives from a sound "fit" between a firm's _________ and its ________ .

Choose correct answer/s
A

strengths and opportunities; weaknesses and threats

B

strengths and weaknesses; opportunities and threats

C

strengths and threats; weaknesses and opportunities

D

strengths and opportunities; opportunities and threats

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Question 6
Multiple Choice

_______ views a firm as a sequential process of value-creating activities.

Choose correct answer/s
A
Resource-based analysis
B
Value chain analysis
C
SWOT analysis
D
Primary internal analysis
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Question 7
Multiple Choice

Common to all the approaches to internal analysis is:

Choose correct answer/s
A
The use of meaningful standards for comparison in internal analysis
B
The use of external factors of analysis
C
The process point of view
D
Management market myopia
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Question 8
Multiple Choice

________ is a historically popular technique through which managers create a quick overview of a company's strategic situation-it is based on achieving a sound fit between internal resources and the external situation.

Choose correct answer/s
A
Internal analysis
B
External analysis
C
Value chain analysis
D
SWOT analysis
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Question 9
Multiple Choice

A(n) ________ is a major favorable situation in a firm's environment.

Choose correct answer/s
A
Value chain
B
Strength
C
Opportunity
D
Capability
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Question 10
Multiple Choice

A(n) ______ is a major unfavorable situation in a firm's environment.

Choose correct answer/s
A
Weakness
B
Core strength
C
Competitive disadvantage
D
Threat
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Question 11
Multiple Choice

Which of the following is NOT an example of an opportunity for the firm?

Choose correct answer/s
A
Identification of a previously overlooked market segment
B
Improved buyer or supplier relationships
C
Positive changes in regulatory circumstances
D
Strong reputation and image with a key demographic
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Question 12
Multiple Choice

A(n) ______ is a resource or capability controlled by or available to a firm that gives it an advantage relative to its competitors in meeting the needs of the customers it serves.

Choose correct answer/s
A
Competence
B
Strength
C
Opportunity
D
Competitive advantage
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Question 13
Multiple Choice

A(n) _______ is a limitation or deficiency in one or more of a firm's resources or capabilities relative to its competitors that creates a disadvantage in effectively meeting customer needs.

Choose correct answer/s
A
Weakness
B
Threat
C
Competitive limit
D
Marginal resource
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Question 14
Multiple Choice

Consider e-Pixels,a company that produces miniature digital video cameras that feature easy downloads and uplinks to computers.Which of the following represents a potential strength for the firm?

Choose correct answer/s
A
Brand name
B
Digitalization of most types of media
C
Growing global computer companies with similar technology
D
Limited experience with video technology
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Question 15
Multiple Choice

According to a SWOT analysis diagram,what strategy does Cell 1 support?

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A
Aggressive
B
Turnaround
C
Defensive
D
Diversification
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Question 16
Multiple Choice

The cells on the bottom of the SWOT diagram are both characterized by:

Choose correct answer/s
A
Substantial internal strengths
B
Numerous environmental opportunities
C
Critical internal weaknesses
D
Major environmental threats
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Question 17
Multiple Choice

Which cell in the SWOT analysis diagram is the most favorable situation?

Choose correct answer/s
A
Cell 1
B
Cell 2
C
Cell 3
D
Cell 4
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Question 18
Multiple Choice

________ represents the least favorable situation,with the firm facing major environmental threats from a weak resource position.

Choose correct answer/s
A
Cell 1
B
Cell 2
C
Cell 3
D
Cell 4
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Question 19
Multiple Choice

Which cell supports a turnaround-oriented strategy?

Choose correct answer/s
A
Cell 2
B
Cell 3
C
Cell 4
D
Cell 1
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Question 20
Multiple Choice

Which of the following describes the situation for a firm in Cell 2?

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A
The firm faces several environmental opportunities and has numerous strengths that encourage pursuit of those opportunities
B
The firm faces major environmental threats from a weak resource position
C
The firm has identified several key strengths, but faces an unfavorable environment
D
The firm faces impressive market opportunity, but is constrained by weak internal resources
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