An Introduction To Content Analysis

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Question 1
Free
Multiple Choice

What is a careful, detailed, systematic examination and interpretation of a particular body of material in an effort to identify patterns, themes, biases, and meanings?

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A

Content analysis

B

Interpretative approaches

C

Social anthropological approaches

D

Collaborative approaches

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Question 2
Free
Multiple Choice

Which is a way to treat social action and human activity as text to allow for determining the practical understandings of meanings and actions as symbols?

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A

Content analysis

B

Interpretative approaches

C

Social anthropological approaches

D

Collaborative approaches

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Question 3
Free
Multiple Choice

Which involves a researcher working with subjects within the established research setting to accomplish a change or action?

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A

Content analysis

B

Interpretative approaches

C

Social anthropological approaches

D

Collaborative approaches

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Question 4
Free
Multiple Choice

Which involves the researcher spending substantial time in a research community, and analysis of field notes as text to uncover the ways people operate in a particular setting, and manage their day-to-day lives?

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A

Content analysis

B

Interpretative approaches

C

Social anthropological approaches

D

Collaborative approaches

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Question 5
Free
Multiple Choice

Which content analysis technique involves coding categories derived from the raw data itself, in order to generate theories, or theoretically connected explanations the document under analysis?

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A

Directed content analysis

B

Summative content analysis

C

Conventional content analysis

D

Narrative content analysis

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Question 6
Multiple Choice

Which content analysis technique involves coding categories drawn from existing theories relevant to the research focus with a goal of using these themes to understand the data, and help new themes to emerge from the data itself?

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A
Directed content analysis
B
Summative content analysis
C
Conventional content analysis
D
Narrative content analysis
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Question 7
Multiple Choice

Which content analysis technique involves beginning with existing words and phrases from the raw data, and then extending the exploration to understand latent meanings and themes apparent in the data?

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A
Directed content analysis
B
Summative content analysis
C
Conventional content analysis
D
Narrative content analysis
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Question 8
Multiple Choice

Which content analysis technique involves the researcher beginning with a set of principles and seeking to exhaust the meaning of the text using specified rules and principles, while maintaining a qualitative textual approach?

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A
Directed content analysis
B
Summative content analysis
C
Conventional content analysis
D
Narrative content analysis
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Question 9
Multiple Choice

Which is the term for elements that describe the physically present and countable elements of data content?

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A
Manifest content
B
Evident content
C
Latent content
D
Concealed content
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Question 10
Multiple Choice

Which is the term for underlying, deep structural meaning of data content?

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A
Manifest content
B
Evident content
C
Latent content
D
Concealed content
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Question 11
Multiple Choice

Manifest content is comparable to the ________ present in the message.

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A
surface structure
B
hidden structure
C
deep structural meaning
D
thick description
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Question 12
Multiple Choice

Latent content is comparable to the _______________ conveyed by the message.

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A
surface structure
B
hidden structure
C
deep structural meaning
D
thick description
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Question 13
Multiple Choice

Which piece of communication should be analyzed in terms of explicit themes, relative emphasis on various topics, and the amount of space or time devoted to certain topics?

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A
Audience
B
Announcement
C
Sender
D
Message
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Question 14
Multiple Choice

Which term describes the actual terms used by individuals under investigation that represent their behavioral processes?

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A
Ideological stances
B
Sociological constructs
C
In vivo codes
D
Communication themes
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Question 15
Multiple Choice

Which term describes the categories revealed during coding of the text that look beyond the conscious perspective of the speaker to pull in a broader understanding of the social scientific knowledge base?

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A
Ideological stances
B
Sociological constructs
C
In vivo codes
D
Communication themes
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Question 16
Multiple Choice

Which unit of analysis looks at the strength or weakness of a word in relation to the overall sentiment of the sentence?

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A
Semantics
B
Characters
C
Concepts
D
Items
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Question 17
Multiple Choice

Which unit of analysis counts the number of times a specific person is mentioned in the data?

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A
Semantics
B
Characters
C
Concepts
D
Items
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Question 18
Multiple Choice

Which unit of analysis measures the entire unit of the sender's message?

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A
Semantics
B
Characters
C
Concepts
D
Items
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Question 19
Multiple Choice

Which unit of analysis measures clusters of words around a certain idea, that is typically a variable in the research hypothesis?

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A
Semantics
B
Characters
C
Concepts
D
Items
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Question 20
Multiple Choice

Which term describes the first grouping used to categorize data that virtually anyone in society can distinguish between and among, e.g., persons, things, and events such as age, gender, and roles?

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A
Theoretical classes
B
Concept classes
C
Special classes
D
Common classes
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