Questions Bank
Profile
Mission
Philosophy
Goals
To provide a specific statement of the desires of the firm
To deal with profitability, growth and survival without specific targets or time frames
To provide specific benchmarks for evaluating the company's progress in achieving its aims
To enhance stock market optimism
Mission
Long-term objectives
Grand strategies
Business policies
Major actions designed to accomplish long-term objectives
Major actions designed to accomplish short-term objectives
Operational actions designed to accomplish short-term objectives
Operational actions designed to accomplish intermediate term objectives
Profitability
Social responsibility
Efficiency
Productivity