Manage Marketing Channels, Logistics, And Supply Chain

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Marketing in Today's Business Milieu
Marketing Foundations: Global, Ethical, Sustainable
Elements of Marketing Strategy, Planning, and Competition
Market Research Essentials
CRM, Big Data, and Marketing Analytics
Understand Consumer and Business Markets
Segmentation, Target Marketing, and Positioning
Product Strategy and New Product Development
Build the Brand
Service as the Core Offering
Manage Pricing Decisions
Manage Marketing Channels, Logistics, and Supply Chain
Promotion Essentials: Digital and Social Media Marketing
Promotion Essentials: Legacy Approaches

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Question 1

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The value chain portrays a mixture of primary and support activities utilized by an organization to design, produce, market, deliver, and support its products.

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Question 2

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Customers, both end users and those within a channel, are often considered by organizations as unimportant members of the value network.

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Question 3

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A channel is a system of interdependent relationships among a set of organizations that facilitates the exchange process.

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Question 4

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Cutting out intermediaries will always guarantee that consumers will save money.

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Question 5

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A wide variety of types of intermediaries exist, and they usually fall within two principal categories: merchant intermediaries and agent intermediaries.

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Question 6

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Logistics is a function of channel intermediaries.

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Question 7

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Facilitating functions performed by intermediaries include a variety of activities, including financing and market research.

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Question 8

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The performance of transaction and communication functions is a category of intermediary contribution within a channel.

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Question 9

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Disintermediation is common in the machining channel.

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Question 10

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Many firms are using outsourcing or third-party logistics to better focus on their core business.

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Question 11

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A vertical marketing system is comprised of independent entities.

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Question 12

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The lead player in an administered VMS is called the channel captain.

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Question 13

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Unresolved channel conflict will never result in an uncooperative and inefficient channel; however, it may impact end-user consumers through inferior products, spotty inventory, and higher prices.

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Question 14

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Expert power is when channel members adopt an approach of utilizing their unique competencies to influence others in the channel.

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Question 15

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When marketing planning, a good channel decision can be one of the most important within the entire planning process and can lead to market advantage over competitors.

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Question 16

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With a push strategy, much of the intensive promotional activities take place from the manufacturer downward through the channel of distribution.

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Question 17

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The degree of push versus pull used is fundamental in framing the channel structure and relationships that are likely to optimize a product's success.

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Question 18

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Physical distribution, or logistics, is the integrated process of moving input materials to the producer, in-process inventory through the firm, and finished goods out of the firm through the channel of distribution.

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Question 19

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Receiving and properly processing customer orders takes place before the product moves into the supply chain.

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Question 20

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In an ideal supply chain, materials of all kinds are handled as many times as possible.

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