A strategy is the set of decisions that managers make to assist the organization in attaining its goals.
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Question 2
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The mission statements of organizations in the same market will typically be the same.
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Question 3
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Planning is important for an organization since a plan can be used as a device for controlling managers within an organization.
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Question 4
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To lower costs, the divisional head of an organization decides to set up the division's technical support center in another country.This is an example of a business-level strategy.
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Question 5
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Corporate-, business-, and functional-level plans usually require similar time horizons.
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Question 6
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The first step in defining an organization's mission is to define its business.
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Question 7
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When establishing goals, setting a time period to achieve a goal acts as a demotivator.
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Question 8
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A brand of cereal attracts customers by offering the lowest prices among other brands of cereals.The company uses a differentiation strategy in this situation.
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Question 9
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Though a company's netbook prices are higher than other netbooks with the same configuration, the company offers features that are exclusive only to its netbooks.The company is following a differentiation strategy.
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Question 10
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It is impossible for an organization to have both low-cost and differentiated products.
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Question 11
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Focused low-cost strategy serves a major segment of the overall market and tries to be the lowest-cost organization in the entire market.
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Question 12
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A computer operating system software manufacturer invests its profits in creating newer versions of its operating system software to make best use of the continuous changes in computer hardware.This is called diversification.
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Question 13
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A winery decides to manufacture its own bottles instead of purchasing them from a bottle manufacturing company to reduce costs.The winery is employing a forward vertical integration strategy.
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Question 14
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Selling the same standardized product and using the same basic marketing approach in each national market is called multidomestic strategy.
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Question 15
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Allocating appropriate resources to the responsible individuals or groups is the last step in implementing strategy.
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Question 16
Multiple Choice
A(n) _____ is a group of related managerial decisions and actions to help an organization achieve one of its goals.
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strategy
objective
motto
allocation
accomplishment
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Question 17
Multiple Choice
A(n) _____ broadly defines an organization's purpose-what it is seeking to achieve from its activities-identifies what is unique or important about its products to its employees and customers, and also distinguishes or differentiates the organization in some ways from its competitors.
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business plan
mission statement
SWOT analysis
general advertisement
strategic plan
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Question 18
Multiple Choice
The first step in planning for an organization is
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procuring raw materials and human resources.
analyzing situations and formulating strategies.
expanding the organization's business globally.
determining the organization's missions and goals.
allocating resources and responsibilities to achieve strategies.
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Question 19
Multiple Choice
According to Henri Fayol, an effective plan should have four qualities, namely, unity, continuity, accuracy, and
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sustainability.
flexibility.
accountability.
consistency.
synergy.
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Question 20
Multiple Choice
According to Henri Fayol, _____ means that managers need to make every attempt to collect and use all available information in the organization's planning process.