Managing Marketing Channels And Supply Chains

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Question 1
Free
Multiple Choice

Annual sales for Callaway Golf are approaching:

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A

$100 million

B

$500 million

C

$750 million

D

$1 billion

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Question 2
Free
Multiple Choice

Which of the following does Callaway Golf NOT,market and sell its products through?

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A

on- and off-course golf retailers

B

sporting goods retailers

C

online store

D

using athletes as salespeople (i.e.like Tupperware)

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Question 3
Free
Multiple Choice

Partnerships are critical for Callaway Golf,which solution was implemented to ensure that partnerships were not jeopardized when they opened an online store?

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A

allowing retailers to take credit if they fulfill buyer's order within 24hrs

B

allowing individuals to order online but pickup at a given store

C

the online store did not jeopardize their loyal partners

D

10 percent of every online sale was shared to all of Callaway's partners through their profit sharing program

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Question 4
Free
Multiple Choice

One could describe Callaway's approach to marketing channels as:

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A

single channel

B

online e-commerce

C

multichannel

D

several channel

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Question 5
Free
Multiple Choice

Callaway has a presence in over __________ countries.

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A

50

B

75

C

95

D

100

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Question 6
Multiple Choice

On your way into school today,you stopped by Mac's Milk to pick up a Red Bull for an energy pickup.Mac's Milk is an example of a(n):

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A
distribution line.
B
marketing channel.
C
consortium.
D
cartel.
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Question 7
Multiple Choice

Rob stops at the supermarket to purchase a package of Oreo and other groceries.He is the ultimate consumer in a pipeline from the producer through intermediaries including the grocery store.This pipeline is actually a:

Choose correct answer/s
A
consumer market.
B
marketing intermediary.
C
marketing channel.
D
transactional function.
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Question 8
Multiple Choice

You probably own several pairs of blue jeans.Further,it is likely that you purchased those jeans at retail stores located in a shopping mall.It is quite unlikely you bought the jeans directly from the manufacturer.In fact,most goods are brought to you via a(n) ____ ,which consists of several organizations involved in the process of marketing products or services and making them available for our use as consumers.

Choose correct answer/s
A
organizational chain of command
B
organizational hierarchy
C
marketing channel
D
marketing hierarchy
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Question 9
Multiple Choice

Two students,Nick and Lee,were studying for an upcoming exam in their Introduction to Marketing course.While studying the chapter on Marketing Channels and Wholesalers,Nick made the following statement,"If it weren't for wholesalers and other intermediaries in the channel of distribution,the products we buy would cost a lot less!" After contemplating Nick's statement,Lee said,"Wait a minute.We learned in class that channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Lee's statement refers to:

Choose correct answer/s
A
value created by channel intermediaries.
B
channel intermediary development.
C
price inflation by channel intermediaries.
D
channel intermediary promotional efforts.
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Question 10
Multiple Choice

A trucking company is shipping goods from a manufacturer in the USA up to Winnipeg,Manitoba.When the truck reaches the border,a(n) _____________ helps the truck clear the border as they have legal authority to deal with customs.

Choose correct answer/s
A
dealer
B
agent or broker
C
retailer
D
wholesaler
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Question 11
Multiple Choice

A dealer is another more imprecise term for each of the following EXCEPT:

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A
a middleman
B
a wholesaler
C
a retailer
D
manufacturer
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Question 12
Multiple Choice

Several artists in Victoria,British Columbia,have created an arrangement to sell their paintings.They have set up an art gallery in downtown Charleston,so tourists and art lovers can look at their paintings and buy the ones they like.Each artist takes a turn acting as the sales clerk at the gallery.In terms of the marketing channel,the artist who is on duty in the gallery is acting as a(n):

Choose correct answer/s
A
ultimate consumer.
B
retailer.
C
wholesaler.
D
brokerage firm.
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Question 13
Multiple Choice

Which of the following statements about the terms used for marketing intermediaries is true?

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A
The most precise terms used to describe marketing intermediaries are dealer and distributor.
B
A retailer sells to business markets.
C
An agent has no legal authority to act on behalf of a manufacturer.
D
A middleman is any intermediary between manufacturer and end-user markets.
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Question 14
Multiple Choice

Intermediaries make the selling of goods more efficient by:

Choose correct answer/s
A
maximizing the number of contacts necessary between producer and consumer.
B
identifying target markets.
C
reducing manufacturing costs.
D
minimizing the number of sales contacts between producer and consumer.
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Question 15
Multiple Choice

The three basic functions performed by intermediaries are:

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A
accommodating functions, logistical functions, and transactional functions.
B
implementation functions, accommodating functions, and contractual functions.
C
contractual functions, facilitating functions, and logistical functions.
D
transactional functions, logistical functions, and facilitating functions.
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Question 16
Multiple Choice

Figure: 14-1 image
-A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "A," would be __________ .

Choose correct answer/s
A
retailer
B
middleman
C
wholesaler
D
distributor
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Question 17
Multiple Choice

Figure: 14-1 image
-A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "B," would be __________ .

Choose correct answer/s
A
retailer
B
middleman
C
wholesaler
D
agent or broker
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Question 18
Multiple Choice

Figure: 14-1 image
-A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "C," would be __________ .

Choose correct answer/s
A
retailer
B
middleman
C
wholesaler
D
distributor
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Question 19
Multiple Choice

Figure: 14-1 image
-A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "D," would be __________ .

Choose correct answer/s
A
retailer
B
middleman
C
wholesaler
D
distributor
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Question 20
Multiple Choice

Figure: 14-1 image
-A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "E," would be __________ .

Choose correct answer/s
A
retailer
B
middleman
C
wholesaler
D
distributor
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