Managing The New Product Development Process

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Question 1
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The majority of new product development projects result in an economic return.

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Question 2
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Fuchs Development was trying to decide whether to have a short or long product development cycle.The R&D director said that a shorter cycle is usually better and this is a correct assessment.

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Question 3
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If R&D engineers fail to communicate directly with manufacturing engineers,features may be planned that cannot be manufactured.

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Question 4
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Parallel development processes are universally endorsed.

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Question 5
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Project champions are more likely to be from marketing.

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Question 6
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A firm can benefit from developing "antichampions".

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Question 7
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The R&D engineers are often the ones most able to identify the maximum performance capabilities and minimum service requirements of a new product.

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Question 8
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A lead user for a product will often give you an earlier and more accurate idea of whether a new product will be successful in the marketplace compared to other customers.

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Question 9
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Suppliers may be actual members of the product team.

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Question 10
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In stage 1 of the stage-gate process,the team builds a business case that includes a defined product,its business justification,and a detailed plan of action for the next stages.

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Question 11
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The criteria in the go/kill decision points are the questions or metrics used to make the decision regarding whether or not to kill the project or allow it to proceed.

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Question 12
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In the product development process,expenditures increase as uncertainty increases.

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Question 13
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QFD was developed in Germany.

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Question 14
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The House of Quality uses a scale from one to ten to evaluate competing products.

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Question 15
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One way to reduce direct labor and material handling cost is to minimize the number of parts for a product.

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Question 16
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In FEMA,problems are classified according to the time at which they occurred.

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Question 17
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Computer-aided manufacturing (CAM)provides faster and more flexible manufacturing than traditional methods.

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Question 18
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When measuring a company's new product development process performance,it is best to use multiple measures.

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Question 19
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Talkaphone decided to emphasize text messaging capabilities in its cell phones and to only incorporate a basic photographic capability.This led to slow sales most likely because

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A
the text messaging feature was not compelling enough.
B
the text messaging feature was too advanced for customers.
C
Talkaphone invested in one feature at the expense of one that customers valued more.
D
Talkaphone's cellphone was too expensive.
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Question 20
Multiple Choice

Talkaphone discovered that teens preferred text messaging and that senior citizens preferred cell phones that could take pictures.It was too expensive to provide the highest quality of both these functions in a cell phone; so they provided a second-tier level of quality,but included both features to appeal to both markets.As a result

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A
they will probably sell lots of cell phones to the teen market, but not to the senior citizen market.
B
they will probably sell lots of cell phones to the senior citizen market, but not to the teen market.
C
they will probably sell lots of cell phones to both the teen market and the senior citizen market.
D
they will probably not sell lots of cell phones to either market.
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