Managing The New Product Development Process

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Questions Bank

Introduction
Sources of Innovation
Types and Patterns of Innovation
Standards Battles and Design Dominance
Timing of Entry
Defining the Organizations Strategic Direction
Choosing Innovation Projects
Collaboration Strategies
Protecting Innovation
Organizing for Innovation
Managing the New Product Development Process
Managing New Product Development Teams
Crafting a Deployment Strategy

All Questions

Question 1

Free

True/False

A majority of new product development projects result in an economic return.

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True

False

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Question 2

Free

True/False

A company with a short development cycle can quickly revise or upgrade its offering.

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True

False

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Question 3

Free

True/False

A sequential process has an early warning system to indicate that planned features are not manufacturable.

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True

False

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Question 4

Free

True/False

Parallel development processes are universally endorsed.

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True

False

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Question 5

Free

True/False

The use of executive sponsors reduces the effectiveness of the development process.

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True

False

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Question 6

True/False

A firm can benefit from developing "antichampions".

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True

False

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Question 7

True/False

Many firms use beta testing to get customer input early in the development process.

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True

False

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Question 8

True/False

Suppliers can contribute ideas for product improvement or increased development efficiency.

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True

False

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Question 9

True/False

In Stage 1 of the stage-gate process,the team builds a business case that includes a defined product,its business justification,and a detailed plan of action for the next stages.

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True

False

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Question 10

True/False

The criteria in the go/kill decision points are the questions or metrics used to make the decision regarding whether or not to kill the project or allow it to proceed.

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True

False

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Question 11

True/False

In the product development process,expenditures increase as uncertainty increases.

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True

False

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Question 12

True/False

The house of quality uses a scale of one to ten to evaluate competing products.

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True

False

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Question 13

True/False

In the context of design rules for fabricated assembly products,minimizing the number of parts for a product reduces direct labor and material handling costs.

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True

False

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Question 14

True/False

Computer-aided manufacturing (CAM) is faster and more flexible than traditional methods of manufacturing.

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True

False

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Question 15

True/False

Three-dimensional printing can generate a model in a few hours.

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True

False

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Question 16

Multiple Choice

The time elapsed from project initiation to product launch,usually measured in months or years is referred to as _____ .

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diffusion of innovation time

technology trajectory

development cycle time

the Six Sigma period

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Question 17

Multiple Choice

Which of the following is typically true regarding a firm with a long development cycle time?

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It can quickly revise or upgrade its product offering.

Its cost of capital will increase.

It can take advantage of both first-mover and second-mover advantages.

It is more likely to be able to fully amortize the fixed costs of development before that generation becomes obsolete.

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Question 18

Multiple Choice

Trekker Inc.has developed a product with a very short product development cycle.Which of the following results can it typically expect?

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Its sales will be slow as consumers will already be committed to other products.

It will be able to provide complementary goods to enhance the attractiveness of its product.

It will be unable to fully amortize the fixed costs of development before the product becomes obsolete.

It will not be able to upgrade its product.

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Question 19

Multiple Choice

Which of the following statements is true of partly parallel development processes?

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It enhances the probability that R&D will design products that are difficult to manufacture.

It requires costly iterations between design stages.

It shortens overall cycle time.

It initiates product design after concept development is complete.

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Question 20

Multiple Choice

Josh is the executive vice president of a bank.Recently the president of the bank asked Josh to use his influence to ensure that the online banking project was developed and implemented.Paul is being asked to be a:

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devil's advocate.

project champion.

entrepreneur.

mentor.

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