Questions Bank
Profit from increased purchases
Profit from reduced customer service costs
Profit from referrals to others
Acquisition costs can be amortized over a longer period
All of the above
Analysis of current purchase behaviour
Analysis of how long do customers remain with the firm
Analysis of management's loyalty programs
All of the above
Only a, b & c
Create loyalty bonds; deliver quality service; segment the market
Create loyalty bonds; build higher level bonds; deliver quality service
Build a foundation for loyalty; create bundling; build higher level bonds
Build a foundation for loyalty; create loyalty bonds; reduce churn drivers
Create loyalty bonds; understand customer value; understand service value
Long-term revenues
Growth from referrals,
Employee satisfaction
All of the above.
Gold
Platinum
Iron
Lead