Marketing Channels: Delivering Customer Value

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Question 1
Free
Multiple Choice

Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers and resellers in the company's ________ .

Choose correct answer/s
A

upstream partnerships

B

marketing channels

C

inventory providers

D

supply chain

E

downstream partnerships

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Question 2
Free
Multiple Choice

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________ .

Choose correct answer/s
A

retailers

B

upstream partners

C

distributors

D

downstream partners

E

distribution channels

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Question 3
Free
Multiple Choice

Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers?

Choose correct answer/s
A

factory-supply networks

B

downstream partners

C

resource banks

D

upstream partners

E

supply channels

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Question 4
Free
Multiple Choice

The term supply chain is considered limited because it ________ .

Choose correct answer/s
A

ignores the make-and-sell aspect of the market

B

suggests that planning begins with raw materials and factory capacity

C

takes a step-by-step, linear view of purchase-production-consumption activities

D

takes a sense-and-respond view of the market

E

suggests that planning starts with identifying the needs of target customers

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Question 5
Free
Multiple Choice

The term demand chain is considered limited because it ________ .

Choose correct answer/s
A

advocates a make-and-sell view of the market that relies on a responsive supply network

B

suggests that planning starts with raw materials, productive inputs, and factory capacity

C

takes a step-by-step, linear view of purchase-production-consumption activities

D

ignores the evolution of the global marketplace

E

overlooks the needs of target customers

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Question 6
Multiple Choice

A view of the market that specifies that planning starts by identifying the needs of target customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value is a(n) ________ view.

Choose correct answer/s
A
make-and-sell
B
identify-and-target
C
purchase-produce-and-consume
D
market-and-profit
E
sense-and-respond
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Question 7
Multiple Choice

A ________ is made up of the company, suppliers, distributors, and customers who partner to improve the performance of the entire system.

Choose correct answer/s
A
value delivery network
B
horizontal channel
C
consumer base
D
product delivery network
E
product line
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Question 8
Multiple Choice

________ play an important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities.

Choose correct answer/s
A
Virtual banks
B
Intermediaries
C
Price consultants
D
Uniform-delivery networks
E
Upstream partners
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Question 9
Multiple Choice

Which of the following questions is NOT of major concern regarding marketing channels?

Choose correct answer/s
A
What role do physical distribution and supply chain management plan in attracting and satisfying customers?
B
What impact do marketing channels have on the profitability of the firm and its partners?
C
How do channel firms interact and organize to do the work of the channel?
D
What problems do companies face in designing and managing their channels?
E
What is the nature of marketing channels, and why are they important?
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Question 10
Multiple Choice

A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

Choose correct answer/s
A
product line
B
product delivery network
C
marketing channel
D
consumer base
E
resource bank
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Question 11
Multiple Choice

Which of the following is most likely true of marketing channel decisions?

Choose correct answer/s
A
They often involve long-term commitments to other firms.
B
They have minimal influence on the prices of products offered to customers.
C
They increase the amount of time a company spends connecting with customers.
D
They increase the amount of effort a company puts in to distribute goods.
E
They are easily altered, replaced, or discarded.
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Question 12
Multiple Choice

Distribution channel decisions frequently require long-term commitments between firms. A primary reason is that ________ .

Choose correct answer/s
A
advertising is not easy to change
B
old products are difficult to discard and new products are difficult to introduce
C
when they set up distribution through franchisees, independent dealers, or large retailers, they cannot readily replace these channels with company-owned stores or Internet sites if conditions change
D
changing the manufacturing requirements is expensive and takes significant time
E
management does not want to be constantly changing the method of selling and distributing its products
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Question 13
Multiple Choice

________ play an important role in efficiently making products available to target markets in the needed varieties and quantities.

Choose correct answer/s
A
Virtual banks
B
Intermediaries
C
Price consultants
D
Uniform-delivery networks
E
Upstream partners
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Question 14
Multiple Choice

From the economic system's point of view, the role of ________ is to transform the assortments of products made by producers into the assortments wanted by consumers.

Choose correct answer/s
A
upstream partners
B
marketing intermediaries
C
third-party logistics
D
price consultants
E
factory supervisors
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Question 15
Multiple Choice

A ________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.

Choose correct answer/s
A
product platform
B
channel level
C
resource bank
D
contact center
E
customer franchise
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Question 16
Multiple Choice

In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.

Choose correct answer/s
A
tiered
B
direct
C
platform
D
vertical
E
exclusive
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Question 17
Multiple Choice

Which of the following companies uses a direct marketing channel?

Choose correct answer/s
A
Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide
B
Germfight, a factory that manufactures dental products that it distributes only to select department stores
C
Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store
D
Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs
E
Showdown, a clothing store that stocks merchandise from different international brands
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Question 18
Multiple Choice

At its most basic form, a marketing channel consists of the producer and the ________ .

Choose correct answer/s
A
retailer
B
sales agent
C
competitor
D
processor
E
consumer
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Question 19
Multiple Choice

A marketing channel that consists of one or more intermediaries is known as a(n) ________ marketing channel.

Choose correct answer/s
A
cyclic
B
upstream
C
looped
D
direct
E
indirect
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Question 20
Multiple Choice

Plasticine Palace supplies its products exclusively to Arts & Crafts, a chain of stationery stores across the country. The chain then makes the plasticine available to end consumers. This is an example of ________ .

Choose correct answer/s
A
a direct marketing channel
B
intensive distribution
C
an indirect marketing channel
D
disintermediation
E
extensive distribution
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