Marketing Foundations: Global, Ethical, Sustainable

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Marketing in Today's Business Milieu
Marketing Foundations: Global, Ethical, Sustainable
Elements of Marketing Strategy, Planning, and Competition
Market Research Essentials
CRM, Big Data, and Marketing Analytics
Understand Consumer and Business Markets
Segmentation, Target Marketing, and Positioning
Product Strategy and New Product Development
Build the Brand
Service as the Core Offering
Manage Pricing Decisions
Manage Marketing Channels, Logistics, and Supply Chain
Promotion Essentials: Digital and Social Media Marketing
Promotion Essentials: Legacy Approaches

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Question 1

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Businesses are not confined to a local market due to improved distribution, sophisticated communication tools, product standardization, and the Internet.

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Question 2

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Small companies have to invest a lot of money to go global.

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Question 3

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When companies sell in other countries through limited direct contact or indirect intermediaries, they always consider themselves to be involved in foreign marketing.

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Question 4

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A company can do business with an international customer and still not engage in direct foreign marketing.

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Question 5

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The most significant difference between international and global marketing organizations is management philosophy and corporate planning.

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Question 6

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The first step in moving into global markets is to evaluate the market opportunities.

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Question 7

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Global marketing research focuses on just three types of basic information: economic, cultural, and political/legal.

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Question 8

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Countries create regional market zones for mutual economic benefit through reduced trade barriers and lower tariffs.

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Question 9

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The European Union is the most successful regional market zone.

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Question 10

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The economic output of the European Union (EU) is larger than that of the United States.

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Question 11

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The most common foreign market entry strategy is licensing.

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Question 12

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Licensing is a useful form of market entry when companies lack the resources to establish independent operations in foreign markets.

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Question 13

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Franchisees have a great deal of control in how they manage their businesses.

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Question 14

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Direct foreign investment is the market entry strategy with the greatest long-term implications.

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Question 15

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Mr. Coffee had a good understanding of the Japanese culture when it introduced coffeemakers that fit well in Japanese kitchens.

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Question 16

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Nestlé embraces a local branding strategy globally while other companies like Coca-Cola and Kellogg use a global branding strategy.

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Question 17

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The country-of-origin effect is always positive in a customer's perception.

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Question 18

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The strategic objective of channel strategy known as "coverage" relates to how much the global market distribution systems cost.

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Question 19

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The global market advertising approach in which distinct ads are built around several marketing messages, and local marketers select the ads that best fit their specific market situation, is known as global marketing with local content.

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Question 20

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Farah's Fabrics Inc. prices its products for the global market by using cost plus markup to arrive at a final price. This is known as cost-based pricing.

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