Product Design

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Questions Bank

The Operations Function
Operations and Supply Chain Strategy
Product Design
Process Selection
Service Delivery System Design
Process-Flow Analysis
Lean Thinking and Lean Systems
Managing Quality
Quality Control and Improvement
Forecasting
Capacity Planning
Scheduling Operations
Project Planning and Scheduling
Independent Demand Inventory
Materials Requirements Planning and ERP
Supply Chain Management
Sourcing
Global Logistics

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Question 1

Free

Multiple Choice

The market-pull view of new product innovation is to

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"pull" the products into the market as fast as possible.

develop products that the company can sell, based on customer needs.

market whatever the company makes best.

make new products appealing through innovative packaging.

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Question 2

Free

Multiple Choice

An example of a prototype is

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a military aircraft.

the personal computer.

a Broadway play.

the original McDonald's restaurant.

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Question 3

Free

Multiple Choice

Process design

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is the way new product ideas are developed.

is the next stage after product design.

is considered less important to a company than product design.

should occur at the same time as product design.

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Question 4

Free

Multiple Choice

A restaurant offers a "customer's choice" sandwich for which the customer specifies the bread,meat,cheese,and topping he or she wants.There are three types of bread,three types of meat,three types of cheese,and four types of topping.How many different sandwiches can the restaurant make?

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108

162

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Question 5

Free

Multiple Choice

Modular design involves

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dividing the production process into separate work units.

dividing the products into product lines.

dividing the products into their similar components.

dividing the products into different cost categories.

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Question 6

Multiple Choice

Typical misalignments between product design and operations include

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technology, reward systems, and infrastructure.

technology, process, and design.

technology, culture, and hierarchy.

none of the above.

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Question 7

Multiple Choice

Quality function deployment includes which of the following?
(1)Relative importance of customer attributes,(2)tolerance stack-up,(3)a comparison to the competitor's product,(4)engineering characteristics,(5)customer perceptions,(6)customer attributes,(7)variation around a target,(8)value analysis.

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3, 5, 6, 7, 8

1, 3, 4, 5, 6

1, 2, 4, 6, 7

2, 5, 6, 7, 8

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Question 8

Multiple Choice

The concept that a product should not only fit the market needs but have a technical advantage as well is known as the

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market pull approach to new product introduction.

technology push approach to new product introduction.

interfunctional view to new product introduction.

dual approach to new product introduction.

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Question 9

Multiple Choice

In which phase of the new product design process should considerations about trade-offs among product cost,quality,and schedule be made?

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Concept development

Product design

Preliminary process design

Pilot production/testing

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Question 10

Multiple Choice

When marketing,engineering,and operations simultaneously develop a product,this approach is known as

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sequential process.

traditional approach.

concurrent engineering.

none of the above.

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Question 11

Multiple Choice

Quality function deployment

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is a tool for linking customer requirements to technical specifications.

facilitates interfunctional cooperation between marketing, engineering, and manufacturing.

relates engineering characteristics to each other.

all of the above.

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Question 12

Multiple Choice

Product design decisions are strategically important for a variety of reasons.Which of the following statements concerning the importance of product design is FALSE?

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Product design decisions provide firms with an important opportunity to enhance supply chain collaboration.

There is an obvious link between the design of new products and the long-term success of an organization.

Product design decisions typically account for an insignificant percent of a product's postdevelopment production costs.

Product design decisions contribute to the attainment of strategic objectives, enabling a firm to maintain a competitive advantage.

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Question 13

Multiple Choice

The common first phase of product development focuses on concept development.Which of the following is NOT an activity of concept development?

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Generation and evaluation of several competing concepts.

Prototype building and testing.

Selection of "best" concept.

Top management approval to proceed to product development phase two.

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Question 14

Multiple Choice

The second common phase of product development focuses on product design.Which of the following is NOT typically an activity of the product design?

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Physically designing the product, including consideration of trade-offs among product cost, quality, and schedule.

Pilot product testing by way of virtual prototype computer simulation.

Management commitment of project funding to build product.

Transmission of computer images and databases to production.

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Question 15

Multiple Choice

The third common phase of product development focuses on pilot production and testing.Which of the following is NOT an activity of the pilot production and testing?

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Prototype testing to ensure performance specifications are met.

Finalization of process design.

Introduction of full-scale production and market introduction.

Information package finalization.

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Question 16

Multiple Choice

Correctly complete the following sentence.Concurrent engineering is

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a sequential attempt among functional disciplines to design new products.

a cross-functional approach to introduce new products to market.

an approach to new product introduction that requires participation of one single functional discipline at a time, thereby reducing new product development costs.

an approach to new product development that has resulted in a large number of prototype build and testing iterations.

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Question 17

Multiple Choice

Which of the following statements concerning quality function deployment (QFD)is FALSE?

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It facilitates including the "voice of the customer" in product design activities.

Mitsubishi introduced it in 1972.

QFD is a tool used to monitor the sampled output of high-volume operations continuously to ensure products continually meet technical design specifications during long production runs.

QFD promotes interfunctional collaboration.

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Question 18

Multiple Choice

Which of the following best describes the utility of the "roof" in the quality function deployment (QFD)matrix?

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The roof relates the customer attributes (CA) to the engineering characteristics (EC).

The roof compares engineering characteristics (EC), which enables the study of any trade-offs among the EC.

The roof provides the relative importance of the customer attributes (CA).

The roof provides a competitive evaluation of the engineering characteristics (EC).

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Question 19

Multiple Choice

The Knee-Hugger Jeans Company makes designer jeans in six colors under a make-to-stock approach.Customers have expressed the desire to acquire these jeans in three different styles: regular,slim,and relaxed fit; with and without distressed tears in the fabric; and with one of four cuts for the pants leg: boot cut,bell-bottom cut,flared cut,or regular cut.How many different combinations of unique end products would this company have to inventory?

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144

160

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Question 20

Multiple Choice

According to the text,which of the ways to introduce new products is "most appealing" and "most difficult to implement"

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Interfunctional view

Technology push

Market pull

Sequential process

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Product Design

The market-pull view of new product innovation is to

An example of a prototype is

Process design

A restaurant offers a "customer's choice" sandwich for which the customer specifies the bread,meat,cheese,and topping he or she wants.There are three types of bread,three types of meat,three types of cheese,and four types of topping.How many different sandwiches can the restaurant make?

Modular design involves

Typical misalignments between product design and operations include

Quality function deployment includes which of the following?(1)Relative importance of customer attributes,(2)tolerance stack-up,(3)a comparison to the competitor's product,(4)engineering characteristics,(5)customer perceptions,(6)customer attributes,(7)variation around a target,(8)value analysis.

The concept that a product should not only fit the market needs but have a technical advantage as well is known as the

In which phase of the new product design process should considerations about trade-offs among product cost,quality,and schedule be made?

When marketing,engineering,and operations simultaneously develop a product,this approach is known as

Quality function deployment

Product design decisions are strategically important for a variety of reasons.Which of the following statements concerning the importance of product design is FALSE?

The common first phase of product development focuses on concept development.Which of the following is NOT an activity of concept development?

The second common phase of product development focuses on product design.Which of the following is NOT typically an activity of the product design?

The third common phase of product development focuses on pilot production and testing.Which of the following is NOT an activity of the pilot production and testing?

Correctly complete the following sentence.Concurrent engineering is

Which of the following statements concerning quality function deployment (QFD)is FALSE?

Which of the following best describes the utility of the "roof" in the quality function deployment (QFD)matrix?

According to the text,which of the ways to introduce new products is "most appealing" and "most difficult to implement"

Quality function deployment includes which of the following?
(1)Relative importance of customer attributes,(2)tolerance stack-up,(3)a comparison to the competitor's product,(4)engineering characteristics,(5)customer perceptions,(6)customer attributes,(7)variation around a target,(8)value analysis.