Productprocess Innovation

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Question 1
Free
Multiple Choice

Which of the following process structures can produce the widest variety of products?

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A

Job shop

B

Repetitive process

C

Continuous flow

D

Batch operation

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Question 2
Free
Multiple Choice

Which process type is not correctly matched with its descriptive characteristic?

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A

Project-high complexity

B

Repetitive process-customized products

C

Job shop-high flexibility

D

Continuous flow-low-skilled workers

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Question 3
Free
Multiple Choice

Which of the following types of businesses would most likely use a batch process structure?

Choose correct answer/s
A

Company that builds cruise ships.

B

An automotive assembler such as Ford Motor Co.

C

A glass beverage bottle manufacturer.

D

A company that produces automobile seats.

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Question 4
Free
Multiple Choice

Wanda Corp.currently uses a job shop process.It wants to maintain the advantages of this but increase efficiency.Wanda should investigate:

Choose correct answer/s
A

Cellular manufacturing.

B

Job shop processes.

C

Mass customization.

D

Project process.

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Question 5
Free
Multiple Choice

Zanda Corp.wants to have a process structure that has cost advantages similar to continuous or repetitive processes, but wants to produce greater variety than those processes normally allow.Zanda should consider:

Choose correct answer/s
A

Cellular manufacturing.

B

Job shop processes.

C

Mass customization.

D

Project process.

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Question 6
Multiple Choice

Jones Company has a make-to-order orientation.It most likely does NOT use:

Choose correct answer/s
A
Continuous process structure.
B
Cellular manufacturing process structure.
C
Job shop process structure.
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Question 7
Multiple Choice

Companies with a make-to-stock orientation are most likely to use which of the following process structures?

Choose correct answer/s
A
Mass customization
B
Job shop
C
Repetitive process
D
They are likely to use any one of these process structures.
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Question 8
Multiple Choice

For which market orientation is accurately forecasting the amount of finished goods needed likely to be the most important for a firm's financial performance?

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A
Engineer to order
B
Make to order
C
Assemble to order
D
Make to stock
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Question 9
Multiple Choice

Which of the following products is most likely to use an assemble-to-order market orientation?

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A
An upholstered sofa
B
A mobile phone
C
Shampoo
D
A race car
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Question 10
Multiple Choice

Choose the service type that is correctly matched with one of its key characteristics.

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A
Service factory-facilities and equipment represent a large proportion of total costs.
B
Service shop-there is a low degree of customer interaction.
C
Mass service-transactions are very varied from customer to customer.
D
Professional service-transactions tend to be fairly standardized.
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Question 11
Multiple Choice

Which of the following is NOT considered in the service process matrix?

Choose correct answer/s
A
Customization
B
Volume
C
Customer interaction
D
Labor intensity
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Question 12
Multiple Choice

Using technology, such as self-checkouts in grocery stores, to enable customers to complete the service delivery and transaction themselves is most commonly used for:

Choose correct answer/s
A
Service factories.
B
Service shops.
C
Mass services.
D
Professional services.
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Question 13
Multiple Choice

All of the following are potential benefits of decoupling front and back offices in service processes EXCEPT:

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A
Standardization across multiple locations.
B
Economies of scale.
C
Use of remotely located back office employees.
D
Easier customization of services.
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Question 14
Multiple Choice

An approach that analyzes the interface between customers and service processes is called:

Choose correct answer/s
A
Service process matrix.
B
Service blueprinting.
C
Process mapping.
D
Product/process matrix.
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Question 15
Multiple Choice

If you were developing a service blueprint, how would you classify "delivery of gasoline to a service station"?

Choose correct answer/s
A
Support processes
B
Physical evidence
C
Back-office/invisible contact employee actions
D
Front-office/visible contact employee actions
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Question 16
Multiple Choice

Ensuring that all the right people, equipment, and materials arrive on time is especially challenging when using which layout?

Choose correct answer/s
A
Fixed-position layout
B
Functional layout
C
Service factory layout
D
Product layout
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Question 17
Multiple Choice

A common goal when designing a functional layout is to:

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A
Ensure materials arrive on schedule.
B
Reduce the time and cost of moving people and materials between departments.
C
Avoid downtime at any workstation.
D
Balance the flow of materials through the process.
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Question 18
Multiple Choice

Zanadu Corp.has dedicated equipment and workers in a regularly occurring sequence of activities.Zanadu has which type of operations layout?

Choose correct answer/s
A
Fixed-position layout
B
Functional layout
C
Service factory layout
D
Product layout
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Question 19
Multiple Choice

John Jones, CEO of Joes Corp., is unhappy because each product his company makes takes a unique route through the facility, so processing times tend to be high.His company most likely has a:

Choose correct answer/s
A
Fixed-position layout.
B
Sequential action layout.
C
Functional layout.
D
Product layout.
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Question 20
Multiple Choice

What is the primary objective of line balancing?

Choose correct answer/s
A
To minimize the travel time between workstations
B
To match output rates with actual demand
C
To minimize materials handling costs
D
To group similar activities together
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