Selecting International Markets

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Questions Bank

Understanding Global Markets and Marketing
Assessing the Global Marketing Environmentthe Global Economy and Technology
Evaluating Cultural and Social Environments
Analyzing Political and Legal Environments
Integrating Global,Regional,and National Markets
Conducting Marketing Research
Selecting International Markets
Entering Global Markets
Segmenting,Targeting,and Positioning for Global Markets
Developing Global Products and Brands
Setting Global Prices
Global Placement and Distribution Channels
Launching Global Communication and Advertising
Using Social Media for Global Marketing
Designing and Controlling Global Marketing Systems
Defining Ethics and Corporate Social Responsibility in the International Marketplace

All Questions

Question 1

Free

Multiple Choice

When a firm makes a strategic decision to enter foreign markets and adapt to international environments, _____________________ has occurred.

Choose correct answer/s

internationalization

globalization

standardization

market selection

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Question 2

Free

Multiple Choice

After a firm decides it will expand internationally,its next step is to _____________________________________ .

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hire a global sales force

locate specific market opportunities

decide which entry mode to utilized

determine the expansion strategy

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Question 3

Free

Multiple Choice

Of the four Ansoff expansion strategies,the one representing the least risk is ____________________________ .

Choose correct answer/s

market development

diversification

product development

market penetration

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Question 4

Free

Multiple Choice

Tactics such as implementing more aggressive advertising and price discounts are associated with ____________________________ .

Choose correct answer/s

product development

diversification

market penetration

market development

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Question 5

Free

True/False

In the Ansoff matrix,only a market development strategy can pertain to internationalization.

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True

False

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Question 6

Multiple Choice

Morris is a sales manager for organizational software firm Cleveco. In checking his e-mail he notes an inquiry from a firm in Dubai. His resultant sale in this market reflects a , _____ motive for internationalization.

Choose correct answer/s

reactive, external

reactive, internal

proactive, internal

proactive, external

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Question 7

Multiple Choice

When management believes that there are firm-specific assets that can be exploited abroad,they will act on the basis of ___________________ .

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inactive

active

proactive

reactive

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Question 8

Multiple Choice

Market,resource,efficiency and strategic resource-seeking comprise the four categories of __________________________ .

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product development

diversification

reactive internationalization motives

proactive internationalization motives

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Question 9

Multiple Choice

Roto-molder Inpack Corporation purchased Innovate Technologies,holder of a patent for a quick-change mold adapter. Through its acquisition,Inpack is seeking __________________________ .

Choose correct answer/s

new markets

strategic resources

resources

raw materials

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Question 10

True/False

Efficiency-seekers are usually firms that have been already established abroad.

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True

False

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Question 11

Multiple Choice

When Glove-Tex,a producer of protective rubber gloves,purchases a rubber plantation in Malaysia,it exhibits a ______________ -seeking motive for internationalization.

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strategic resource

distribution

resource

market

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Question 12

True/False

The Roving Export Managers (ROV)deployed by the Israel Export Institute represent a change agent associated with strategic resources.

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True

False

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Question 13

True/False

Removal of export barriers,but not investment barriers,serves as a motive for internationalization.

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True

False

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Question 14

True/False

Generally speaking,the cost of information acquisition in foreign markets is far more expensive than acquiring information in internal markets.

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True

False

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Question 15

Multiple Choice

When the benefits of internalization outweigh its costs, ________________________ occurs.

Choose correct answer/s

foreign direct investment

licensing

franchising

contract manufacturing

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Question 16

True/False

The idea that foreign entrants will employ the strategy needing the least product adaptation is called similitude.

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True

False

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Question 17

Multiple Choice

According to the Uppsala model of internationalization,firms first enter markets ______________________________________ .

Choose correct answer/s

that are psychically close to their home base

that are geographically close to their home base

without regard to the psychic distance of the market from the home base

without regard to psychic or geographic distance

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Question 18

Multiple Choice

The first stage in the International Product Life Cycle model involves ________________________________ .

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establishing manufacturing facilities in foreign markets

licensing production technology

exporting products specifically designed for foreign markets

exporting domestically-produced goods designed for the home market

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Question 19

True/False

One critique of Vernon's IPLC model is that competitors are able to imitate products more rapidly than the model presumes.

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True

False

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Question 20

Multiple Choice

During the maturity stage of the IPLC, ______________________________________________________________ .

Choose correct answer/s

American firms experience competition primarily from developing countries

products become more of a commodity and lose much of their competitive advantage

American firms can retain their foreign market positions via exporting

foreign competitors experience difficulty producing the American product

To unlock the question

Selecting International Markets

When a firm makes a strategic decision to enter foreign markets and adapt to international environments, _____________________ has occurred.

After a firm decides it will expand internationally,its next step is to _____________________________________ .

Of the four Ansoff expansion strategies,the one representing the least risk is ____________________________ .

Tactics such as implementing more aggressive advertising and price discounts are associated with ____________________________ .

In the Ansoff matrix,only a market development strategy can pertain to internationalization.

Morris is a sales manager for organizational software firm Cleveco. In checking his e-mail he notes an inquiry from a firm in Dubai. His resultant sale in this market reflects a ______________________ , ___________________________ motive for internationalization.

When management believes that there are firm-specific assets that can be exploited abroad,they will act on the basis of ___________________ .

Market,resource,efficiency and strategic resource-seeking comprise the four categories of __________________________ .

Roto-molder Inpack Corporation purchased Innovate Technologies,holder of a patent for a quick-change mold adapter. Through its acquisition,Inpack is seeking __________________________ .

Efficiency-seekers are usually firms that have been already established abroad.

When Glove-Tex,a producer of protective rubber gloves,purchases a rubber plantation in Malaysia,it exhibits a ______________ -seeking motive for internationalization.

The Roving Export Managers (ROV)deployed by the Israel Export Institute represent a change agent associated with strategic resources.

Removal of export barriers,but not investment barriers,serves as a motive for internationalization.

Generally speaking,the cost of information acquisition in foreign markets is far more expensive than acquiring information in internal markets.

When the benefits of internalization outweigh its costs, ________________________ occurs.

The idea that foreign entrants will employ the strategy needing the least product adaptation is called similitude.

According to the Uppsala model of internationalization,firms first enter markets ______________________________________ .

The first stage in the International Product Life Cycle model involves ________________________________ .

One critique of Vernon's IPLC model is that competitors are able to imitate products more rapidly than the model presumes.

During the maturity stage of the IPLC, ______________________________________________________________ .

Morris is a sales manager for organizational software firm Cleveco. In checking his e-mail he notes an inquiry from a firm in Dubai. His resultant sale in this market reflects a , _____ motive for internationalization.