Service Delivery System Design

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Question 1
Free
Multiple Choice

Which of the following is NOT a general characteristic of a service?

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A

Production and consumption are simultaneous.

B

The service can be transported.

C

No resale is possible.

D

The service cannot be stored.

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Question 2
Free
Multiple Choice

Which of the following are characteristics of a low-contact service delivery system?

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A

Lower costs and more standardization.

B

Greater flexibility, need for people who are highly skilled in interpersonal relations, and a customer orientation.

C

Need for people with a high level of technical skills oriented toward efficient processing, well-defined procedures, and smooth flow.

D

Both a and c.

E

All of the above.

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Question 3
Free
Multiple Choice

The degree of customer contact measures

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A

the amount of time the customer is separated from the service delivery system.

B

the amount of time the customer is in the service delivery system.

C

the customization abilities of the service system.

D

none of the above.

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Question 4
Free
Multiple Choice

A service recovery process

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A

follows every service transaction.

B

is an implicit service.

C

is rapid compensation for a service failure.

D

is none of the above.

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Question 5
Free
Multiple Choice

A service guarantee

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A

is like a product guarantee except that it is for a service.

B

specifies exactly what the service delivery system must provide.

C

builds loyalty.

D

all of the above.

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Question 6
Multiple Choice

A good service guarantee

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A
is often an advertising gimmick.
B
is an honest assurance that the customer will be satisfied.
C
has many stipulations and conditions.
D
costs a lot.
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Question 7
Multiple Choice

Which of the following is NOT a correct statement?

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A
A service is produced and consumed simultaneously.
B
Services are provided in a bundle of services and goods.
C
The service delivery system should be designed primarily around the employees in the system.
D
Low-contact services can usually be made more efficient than high-contact services.
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Question 8
Multiple Choice

Which of the following is NOT a differentiator between manufacturing and service operations?

Choose correct answer/s
A
Transportation
B
Customer contact
C
Resale
D
Cost per unit
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Question 9
Multiple Choice

Which of the following is NOT a characteristic of service operations?

Choose correct answer/s
A
Intangible output.
B
The buyer can perform part of the production.
C
The product cannot be stored.
D
Ownership is transferred at time of purchase.
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Question 10
Multiple Choice

Which of the following is NOT an element of the service product bundle?

Choose correct answer/s
A
Facilitating goods
B
Explicit service
C
Implicit service
D
Value of goods/service
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Question 11
Multiple Choice

____ -contact services require employees with administrative/technical skills and efficient processing routines.

Choose correct answer/s
A
High
B
Low
C
Moderate
D
More than one of the above are true.
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Question 12
Multiple Choice

An example of a service business/organization that has a high degree of customer contact,high customization,and a high degree of labor intensity is

Choose correct answer/s
A
retailing.
B
hotels.
C
law practice.
D
schools.
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Question 13
Multiple Choice

Estate planning would be an example of

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A
a co-routed service.
B
a customer-routed service.
C
a provider-routed service.
D
none of the above.
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Question 14
Multiple Choice

The service profit chain shows that _____ is the direct link to profitability.

Choose correct answer/s
A
customer loyalty
B
customer satisfaction
C
customer contact
D
employee productivity
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Question 15
Multiple Choice

Which of the following is NOT included in internal service quality in the service profit chain?

Choose correct answer/s
A
Workplace design
B
Job design
C
Employee selection
D
Product design
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Question 16
Multiple Choice

There are key differences between service and manufacturing organizations.Which of the following is true regarding these differences?

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A
Most service organizations cannot inventory their services to absorb fluctuations in customer demand.
B
Most manufacturing organizations easily permit simultaneous production and consumption of system output.
C
Most manufacturing organizations are typically located closer to the customer, such as a central business district location, due to the simultaneity of consumption and production.
D
Service organizations can easily store current capacity in the form of inventories.
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Question 17
Multiple Choice

There are key differences between a service and a product.Which of the following is true regarding these differences?

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A
Low-contact services as well as manufacturing require employees who are flexible, personable, and willing to work with the customer.
B
The degree of customer contact is usually higher for manufacturing organizations than for service organizations.
C
There is a greater degree of customer participation in the manufacture and sale of goods than there is in the sale of services.
D
Service firms commonly require employees that are more flexible, personable, and willing to work with the customer than is true at manufacturing firms.
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Question 18
Multiple Choice

An example of an implicit service is

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A
the safe trip provided by Southwest Airlines to its passengers.
B
courteous service provided by a National Rental Car agent.
C
the state-of-the-art aircraft utilized by Delta Airlines.
D
all of the above.
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Question 19
Multiple Choice

Service recovery refers to

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A
the ability to quickly restore service following a service failure and provide compensation.
B
the reliance on cryptography to protect commercial activities.
C
security privacy and the protection of intellectual property.
D
the level of confidence users hold that service systems will operate as intended without unanticipated failures or problems.
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Question 20
Multiple Choice

Which of the following statements concerning service guarantees is FALSE?

Choose correct answer/s
A
A service guarantee is a mechanism to build customer loyalty.
B
A service guarantee is a way to avoid compensating customers for a service failure.
C
A service guarantee is a tool to clarify exactly what the service must provide.
D
A service guarantee is a way to define a service and ensure satisfactory delivery to the customer.
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