Setting Global Prices

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Understanding Global Markets and Marketing
Assessing the Global Marketing Environmentthe Global Economy and Technology
Evaluating Cultural and Social Environments
Analyzing Political and Legal Environments
Integrating Global,Regional,and National Markets
Conducting Marketing Research
Selecting International Markets
Entering Global Markets
Segmenting,Targeting,and Positioning for Global Markets
Developing Global Products and Brands
Setting Global Prices
Global Placement and Distribution Channels
Launching Global Communication and Advertising
Using Social Media for Global Marketing
Designing and Controlling Global Marketing Systems
Defining Ethics and Corporate Social Responsibility in the International Marketplace

All Questions

Question 1

Free

True/False

If a company is selling a commodity-type of product or service,then quality will be the driving factor determining sales.

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True

False

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Question 2

Free

True/False

Companies that have a strong brand image relative to competition are often subjected to price pressures.

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True

False

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Question 3

Free

Multiple Choice

To be price competitive in the Chinese toothpaste market,Proctor and Gamble _______________________________ .

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introduced a new product with lower manufacturing costs

reduced price and profit to meet Chinese consumer requirements

reduced the number of channel partners in China

significantly reduced the amount of toothpaste in each package

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Question 4

Free

Multiple Choice

India-based Arvind Ltd.produces products for Wrangler and Tommy Hilfiger and also produces price-appropriate "Ruff & Tuff" jeans in India via _________________________________________________ .

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use of substandard fabric

a USD 6.00 'sew it yourself' kit

cost reductions resulting from low levels of advertising

significantly reduced profits

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Question 5

Free

Multiple Choice

The two dimensions of the consumer's perceived price of a product include ________________________________ .

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core price and supplemental price

company and consumer prices

retail and wholesale prices

monetary and non-monetary prices

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Question 6

Multiple Choice

Lu-Ann has finally decided to join the ranks of PC users after years of being a loyal Mac devotee.When she starts using her new PC she is uncomfortable with the differences in operation,and realizes she will have to spend several hours 're-learning' her PC operating skills.Lu-Ann's situation is representative of a ____________________________________ .

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monetary price

non-monetary price

PC price

promotional price

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Question 7

True/False

Non-monetary price represents the idea the consumer's perception of a price as cheap or expensive.

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True

False

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Question 8

Multiple Choice

Max perceives himself to be a rational thinker.When determining which brand of flatscreen television to purchase,he analyzes the price of the item in relation to its specifications,and service warranties to find the product with the lowest total expected cost.Max applies the ____________ choice strategy.

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sale price

price-averse

best value

price-seeking

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Question 9

Multiple Choice

Emma's selection of an $80.00 coffee maker instead of a $35.00 coffee maker with similar features marks her as a consumer who makes __________ choices.

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price-seeking

best-value

price-averse

sale price

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Question 10

True/False

Globalization has resulted in a convergence of consumer price perceptions.

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True

False

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Question 11

True/False

Consumer rationality has been aided by the growing use of the Internet for shopping.

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True

False

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Question 12

Multiple Choice

A combination of price and prestige sensitivity in China has contributed to _____________________________________ .

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a large black market for counterfeit brands

an inability for U.S. firms to be successful there

large and rapid profitability for foreign firms entering the Chinese market

a lack of interest in prestige brands

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Question 13

Multiple Choice

Global price comparisons have been facilitated by ________________________________________________ .

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global price regulations

websites such as NexTag.com

efforts by multinationals to standardize global pricing

the convergence of global consumer purchasing behavior

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Question 14

Multiple Choice

GranitiFiandre tiles support their price positioning with communications that emphasize _____________________________ .

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product life cycle pricing

pricing promotions

low-cost producer status

value creation

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Question 15

Multiple Choice

Isabella's commissions to her foreign sales agent,as well as the costs of raw materials required to produce her product,are considered __________________________________ .

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total costs

export costs

variable costs

fixed costs

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Question 16

Multiple Choice

As Hans calculates his final price the introduction of his fishing gear into Australia,he assesses the impact of freight forwarding,import duties and country-of-origin marking.Hans is assessing ______________________ .

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fixed costs

product development costs

export-related charges

finance charges

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Question 17

Multiple Choice

The addition of channel intermediaries in an export transaction will usually result in ___________________________________ .

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increased consumer prices or decreased profitability

increased profitability or decreased prices

an unprofitable export transaction

retail prices too high to generate sales

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Question 18

Multiple Choice

All of these constitute methods of lowering the producer's retail price except _____________________________ .

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eliminating intermediaries

including additional distributors and dealers in the distribution channel to increase sales

reducing costly product features

shifting production to countries with lower labor costs

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Question 19

Multiple Choice

Coordination of prices across countries often results in the reduction of _________________________ .

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gray market imports

distribution channel partners

customs duties

profitability

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Question 20

Multiple Choice

When Ralph Lauren markets both its designer Ralph Lauren fashions to high end boutiques in global markets,and also markets the less expensive Lauren by Ralph Lauren brand to department stores in North America it is utilizing a __________________ .

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wholesale pricing strategy

direct sales strategy

non-prestige pricing strategy

two-tiered pricing strategy

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