Standards Battles And Design Dominance

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Introduction
Sources of Innovation
Types and Patterns of Innovation
Standards Battles and Design Dominance
Timing of Entry
Defining the Organizations Strategic Direction
Choosing Innovation Projects
Collaboration Strategies
Protecting Innovation
Organizing for Innovation
Managing the New Product Development Process
Managing New Product Development Teams
Crafting a Deployment Strategy

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Question 1

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True/False

Increasing returns to adoption means that,the more a technology is adopted,the more valuable it becomes.

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Question 2

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True/False

The learning curve indicates that the more units a company produces of an item,the more each unit will cost.

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Question 3

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Though learning curves are found in a wide range of organizational processes,there are substantial differences in the rates at which organizations learn.

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Question 4

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True/False

The ability of an organization to recognize,assimilate,and utilize new knowledge is referred to as learning effect.

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Question 5

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True/False

As firms develop complementary technologies to improve the productivity or ease of utilization of the core technology,the technology becomes less attractive to other firms.

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Question 6

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In a market characterized by network externalities,the benefit from using a good decreases with an increase in the number of other users of the same good.

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Question 7

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Network externalities cannot arise in markets that do not have physical networks.

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Question 8

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Products that have a large installed base are likely to attract more developers of complementary goods.

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Question 9

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A legally induced adherence to a dominant design is not possible.

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Question 10

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A firm that supports a technology that is not chosen as the dominant design will have better potential to earn near-monopoly rents in the short run than a firm that develops a dominant design.

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Question 11

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The influence of a dominant design can extend beyond its own technology cycle.

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Question 12

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Technologically superior products do not always win in the market.

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Question 13

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The "Buyer Utility Map" developed by Kim and Mauborgne cannot be applied to industrial products.

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Question 14

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In industries characterized by network externalities,the value of a technological innovation to users will be a function only of its stand-alone benefits and cost.

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Question 15

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In industries characterized by increasing returns,the rate of return from a product or process increases with the size of its installed base.

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Question 16

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For a new technology to be successful in a market,it is enough for the new technology's stand-alone utility to exceed that of the incumbent standard.

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Question 17

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A large perceived installed base can lead to a large actual installed base.

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Question 18

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When an industry has network externalities,the value of a good to a user is more likely to go up linearly rather than increase in an s-shape.

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Question 19

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Network externality returns refers to the value customers reap as a larger portion of the market adopts the same good.

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Question 20

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By choosing not to exercise its monopoly power,a firm can steepen its monopoly costs curve.

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