All Questions
Filter by:
Question 1
Free
Multiple Choice

What does supply chain management involve?

Choose correct answer/s
A

The management of production material flows between and among stages in a supply chain to maximize total supply chain efficiency.

B

The management of information flows between and among stages in a supply chain to maximize total supply chain costs.

C

The management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.

D

None of these.

Check answer
Question 2
Free
Multiple Choice

Walmart and Procter & Gamble implemented a tremendously successful SCM system.The system linked Walmart's _____________ centers directly to Procter & Gamble's _____________ centers.

Choose correct answer/s
A

manufacturing; distribution

B

distribution; manufacturing

C

stores; distribution

D

distribution; retail

Check answer
Question 3
Free
Multiple Choice

What can effective and efficient supply chain management systems enable an organization to accomplish?

Choose correct answer/s
A

Increase the power of its buyers.

B

Increase its supplier power.

C

Increase switching costs to increase the threat of substitute products or services.

D

All of these.

Check answer
Question 4
Free
Multiple Choice

Which of the following is an organizational result from an effective and efficient supply chain management system?

Choose correct answer/s
A

Decrease the power of its buyers.

B

Create entry barriers, thereby reducing the threat of new entrants.

C

Increase efficiencies while seeking a competitive advantage through cost leadership.

D

All of these.

Check answer
Question 5
Free
Multiple Choice

Charles Schwab recouped the cost of a multimillion-dollar system in less than two years.What type of system was it?

Choose correct answer/s
A

Supply chain management.

B

Customer relationship management.

C

Enterprise resource planning.

D

All of these.

Check answer
Question 6
Multiple Choice

What type of system did Kaiser Permanente implement in order to improve and prolong the lives of diabetics?

Choose correct answer/s
A
Supply chain management.
B
Customer relationship management.
C
Enterprise resource planning.
D
All of these.
To unlock the question
Question 7
Multiple Choice

What is CRM?

Choose correct answer/s
A
A strategy.
B
A technology.
C
Both a technology and a strategy.
D
Neither a technology nor a strategy.
To unlock the question
Question 8
Multiple Choice

Which of the following can a customer use to contact an organization?

Choose correct answer/s
A
Telephone.
B
Email.
C
Web access.
D
All of these.
To unlock the question
Question 9
Multiple Choice

Which of the following is not a valid way that a CRM system can collect information?

Choose correct answer/s
A
Accounting system.
B
Order fulfillment system.
C
Inventory system.
D
Customer's personal computer.
To unlock the question
Question 10
Multiple Choice

What is a business process?

Choose correct answer/s
A
The analysis and redesign of workflow within and between enterprises.
B
A standardized set of activities that accomplish a specific task, such as processing a customer's order.
C
Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations.
D
None of these.
To unlock the question
Question 11
Multiple Choice

What is business process reengineering?

Choose correct answer/s
A
The analysis and redesign of workflow within and between enterprises.
B
A standardized set of activities that accomplish as specific task, such as processing a customer's order.
C
Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations.
D
None of these.
To unlock the question
Question 12
Multiple Choice

What is the purpose of business process reengineering?

Choose correct answer/s
A
To make all business processes the best-in-class.
B
To make all employees the best-in-class.
C
To make all business partners the best-in-class.
D
All of these.
To unlock the question
Question 13
Multiple Choice

Which company used BPR to change its industry by implementing a mobile claims process?

Choose correct answer/s
A
Saab.
B
Progressive Insurance.
C
Trek.
D
Charles Schwab.
To unlock the question
Question 14
Multiple Choice

What is the key word in ERP?

Choose correct answer/s
A
Enterprise.
B
Resource.
C
Planning.
D
All of these.
To unlock the question
Question 15
Multiple Choice

What is enterprise-wide resource planning?

Choose correct answer/s
A
The analysis and redesign of workflow within and between enterprises.
B
A standardized set of activities that accomplish a specific task, such as processing a customer's order.
C
Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations.
D
Involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability.
To unlock the question
Question 16
Multiple Choice

What is the formula that an organization can use to find its most valuable customers?

Choose correct answer/s
A
RFM - reporting, features, monetary value.
B
RFM - reporting, frequency, market share.
C
RFM - recency, frequency, monetary value.
D
RFM - recency, features, market share.
To unlock the question
Question 17
Multiple Choice

What is the term that identifies how frequently a customer purchases items?

Choose correct answer/s
A
Recency
B
Frequency
C
Monetary value
D
Reporting
To unlock the question
Question 18
Multiple Choice

What is the term that defines how recently a customer purchased items?

Choose correct answer/s
A
Recency
B
Frequency
C
Monetary value
D
Reporting
To unlock the question
Question 19
Multiple Choice

What is the term that defines how much a customer spends on each purchase?

Choose correct answer/s
A
Recency
B
Frequency
C
Monetary value
D
Reporting
To unlock the question
Question 20
Multiple Choice

What are the three phases in the evolution of CRM?

Choose correct answer/s
A
Recency, analyzing, predicting
B
Reporting, analyzing, predicting
C
Recency, analytical, processes
D
Reporting, analytical, predicting
To unlock the question