Strategy And Technology

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Questions Bank

Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage
External Analysis: The Identification of Opportunities and Threats
Internal Analysis: Distinctive Competencies,Competitive Advantage,and Profitability
Building Competitive Advantage Through Functional-Level Strategy
Building Competitive Advantage Through Business-Level Strategy
Business-Level Strategy and the Industry Environment
Strategy and Technology
Strategy in the Global Environment
Corporate-Level Strategy: Horizontal Integration,Vertical Integration,and Strategic Outsourcing
Corporate-Level Strategy: Related and Unrelated Diversification
Corporate Performance,Governance,and Business Ethics
Implementing Strategy in Companies That Compete in a Single Industry
Implementing Strategy in Companies That Compete Across Industries and Countries

All Questions

Question 1

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Interestingly,technical standards create benefits primarily for those firms that do not adhere to them.

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Question 2

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It can be argued that Microsoft's near monopoly of PC operating systems helped raise the level of industry profitability.

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Question 3

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Battles to set and control technical standards in a market are referred to as product positioning.

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Question 4

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The layout of the keys on a computer keyboard is an example of a technical standard.

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Question 5

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A set of related technical standards that specify the common set of features or design characteristics of a product is called a dominant design.

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Question 6

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Fortunately,technical standards always exist in the public domain so that any company can use them.

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Question 7

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Ownership of an industry standard that is protected from imitation by patents and copyrights is a weak organizational resource.

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Question 8

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By exploiting a positive feedback loop,Dolby Laboratories,became the standard for sound quality.

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Question 9

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Digital music downloads have high marginal costs.

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Question 10

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When two or more companies are competing with each other to get their technology adopted as a standard in an industry,and when network effects and positive feedback loops are important,the company that wins the format war will be the one whose strategy best exploits positive feedback loops.

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Question 11

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Companies that are locked out of a market are those in which consumers are unwilling to bear the switching costs required for them to abandon the established standard and adopt the new one.

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Question 12

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Switching costs are the costs that consumers must bear to switch from a product based on one technological standard to a product based on another.

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Question 13

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A possible strategy for winning a format war is for a company to make sure that,in addition to the product itself,there is an adequate supply of complements.

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Question 14

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Microsoft Word,the word-processing software,is so easy to use and has so many useful features that no other software can compete with it.Therefore,Microsoft Word can be described as a killer application.

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Question 15

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A razor-and-blade strategy refers to lowering a company's cost structure.

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Question 16

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Aggressive marketing is a key factor in jump-starting demand to get potential early adopters to bear the switching costs associated with adopting a new innovation.

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Question 17

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Digitalization has made it more difficult to protect some intellectual property rights.

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Question 18

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One important advantage of being a first mover is that it guarantees success.

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Question 19

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When a company is trying to win a format war it should license its format for a low fee rather than a high fee.

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Question 20

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Marginal costs in high-technology industries tend to stay very low as production rises.

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