Sustainable Marketing: Social Responsibility And Ethics

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Question 1
Free
Multiple Choice

The marketing concept is a philosophy of ________ .

Choose correct answer/s
A

sales and profit maximization

B

customer value and mutual gain

C

serving short-term interests over long-term gains

D

serving the company's interests over the consumers'

E

promotion value and company gain

Check answer
Question 2
Free
Multiple Choice

The marketing concept focuses on meeting the company's short-term sales, ________ , and profit needs, though that doesn't always serve the future best interests of either customers or the business.

Choose correct answer/s
A

market share

B

customer value

C

growth

D

competitive advantages

E

manufacturing productivity

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Question 3
Free
Multiple Choice

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Choose correct answer/s
A

Sustainable marketing

B

Ambush marketing

C

Consumerism

D

Environmentalism

E

Strategic planning

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Question 4
Free
Multiple Choice

The ________ concept is specifically focused on future company needs.

Choose correct answer/s
A

societal marketing

B

strategic planning

C

direct marketing

D

telemarketing

E

consumer business

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Question 5
Free
Multiple Choice

According to the text, McDonald's was criticized for all of the following EXCEPT ________ .

Choose correct answer/s
A

the sizable environmental footprint of its global operations

B

wasteful packaging and solid waste creation

C

inefficient energy use in its stores

D

marketing tasty fast foods

E

contributing to the obesity epidemic

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Question 6
Multiple Choice

The ________ concept is specifically focused on the future welfare of consumers.

Choose correct answer/s
A
strategic planning
B
direct marketing
C
societal marketing
D
consumer business
E
telemarketing
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Question 7
Multiple Choice

The ________ concept calls for socially and environmentally responsible actions that meet both the immediate and future needs of customers and the company.

Choose correct answer/s
A
societal marketing
B
business-to-business
C
direct marketing
D
strategic planning
E
sustainable marketing
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Question 8
Multiple Choice

McDonald's "Commitments to Offer Improved Nutrition Choices" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. This strategy best exemplifies the ________ concept.

Choose correct answer/s
A
sustainable marketing
B
direct marketing
C
mercantilism
D
strategic planning
E
consumer business
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Question 9
Multiple Choice

The BeautyShop, a manufacturer of skin care products, uses only plant-based materials for its cosmetic products. It supports several environmental protection movements and movements defending human rights. This accounts for the company's efforts to build good will and corporate social responsibility. This exemplifies the ________ concept.

Choose correct answer/s
A
consumer business
B
strategic planning
C
consumerism
D
direct marketing
E
sustainable marketing
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Question 10
Multiple Choice

Sustainable marketing includes all of the following EXCEPT ________ .

Choose correct answer/s
A
going beyond caring for the needs and wants of today's customers
B
focusing on profits and return to shareholders and employees above all else
C
having concern for tomorrow's customers in ensuring the success of the business, employees, and the broader world
D
pursuing a mission of shared value and triple bottom line: people, planet, profits
E
provides context for companies to engage customers and build profitable relationships with them by creating value for customers in order to capture value from customers in return, now and in the future.
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Question 11
True/False

Societal marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Choose correct answer/s
True
False
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Question 12
True/False

Sustainable marketing requires a smooth-functioning marketing system in which consumers, companies, public policy makers, and others work together to ensure socially and environmentally responsible marketing actions.

Choose correct answer/s
True
False
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Question 13
Essay

Briefly define the four marketing concepts.

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Question 14
Multiple Choice

Consumer advocates, government agencies, and other critics have accused marketing of harming consumers through ________ .

Choose correct answer/s
A
technological obsolescence
B
sales promotion tactics
C
viral marketing
D
anti-trust laws
E
planned obsolescence
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Question 15
Multiple Choice

Critics point out that in the stationery industry, a pen that costs fifty cents to make costs the consumer $10 to buy. This is an example of ________ .

Choose correct answer/s
A
deceptive advertising
B
redlining
C
excessive markups
D
high-pressure selling
E
shoddy products
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Question 16
Multiple Choice

Critics point to which of the following factors when they accuse marketing of harming consumers through high prices?

Choose correct answer/s
A
quotas
B
nontrade tariffs
C
excessive markups
D
government taxes
E
changes in currency values
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Question 17
Multiple Choice

When criticized about the value of intermediaries, marketers and resellers respond that intermediaries ________ .

Choose correct answer/s
A
are too few in number
B
are inefficient
C
provide only necessary services that must be provided by someone
D
actually underprice their services
E
are too competitive and difficult to work with
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Question 18
Multiple Choice

A longstanding charge against intermediaries is that they mark up prices beyond the ________ .

Choose correct answer/s
A
value of their services
B
delivery charges
C
going market price
D
promotion cost
E
resale value
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Question 19
Multiple Choice

Critics charge that promotion adds only ________ to a product.

Choose correct answer/s
A
functional value
B
psychological value
C
moderate value
D
strategic value
E
qualitative value
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Question 20
Multiple Choice

Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices, by arguing that advertising and promotion ________ .

Choose correct answer/s
A
support consumerism
B
standardize the product
C
add quality to the product
D
provide information about a product
E
help increase competition in the market
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