Timing Of Entry Part Two Formulating Technological Innovation Strategy

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Introduction
Sources of Innovation
Types and Patterns of Innovation
Standards Battles and Design Dominance
Timing of Entry Part Two Formulating Technological Innovation Strategy
Defining the Organizations Strategic Direction
Choosing Innovation Projects
Collaboration Strategies
Protecting Innovation
Organizing for Innovation
Managing the New Product Development Process
Managing New Product Development Teams
Crafting a Deployment Strategy Index

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Question 1

Free

True/False

Early leaders are firms that are the first to enter the market.

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True

False

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Question 2

Free

True/False

Late entrants usually enter the market only once the product has been adopted by the
mass market.

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True

False

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Question 3

Free

True/False

Irrespective of whether the characteristics of a technology are imitable or not,a first mover has an opportunity to build brand loyalty before the entry of other competitors.

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True

False

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Question 4

Free

True/False

Once buyers have adopted a good,they can easily switch to another good.

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True

False

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Question 5

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True/False

Early followers typically bear the bulk of the research and development expenses.

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True

False

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Question 6

True/False

A later entrant can produce a product that achieves a closer fit with market preferences.

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True

False

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Question 7

True/False

For a very new product technology,market research may be of significant help.

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True

False

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Question 8

True/False

If you are a first mover in the market of a new technology,you may find that your product offerings will have to be modified as consumers let their preferences be known.

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True

False

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Question 9

True/False

If you are certain of customer preferences and needs,you can enter the market earlier than if customer needs were unknown.

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True

False

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Question 10

True/False

All pioneers face customer uncertainty.

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True

False

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Question 11

True/False

When enabling technologies are mature,you should wait to enter the market later.

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True

False

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Question 12

True/False

Jackson Laboratories has come up with a new diabetic blood sugar monitoring device that does not require patients to prick their fingers.It has determined that this new technology is likely to quickly become the dominant method used by diabetics and will replace the old blood sugar monitoring devices Jackson currently sells.Hence,Jackson should enter the market quickly.

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True

False

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Question 13

True/False

Even though the technology for high definition DVD players is clearly superior to the old generation,it requires that users buy high definition television sets.This factor might reduce the adoption of new DVD players.

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True

False

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Question 14

True/False

A technology that makes a dramatic improvement over previous generations or different technologies will take time to be accepted by customers on account of its radical differences.

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True

False

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Question 15

True/False

In industries that have increasing returns to adoption,allowing competitors to get a head start in building installed base can be a safe strategy.

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True

False

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Question 16

True/False

The credibility of a firm and the rate of adoption are directly related.

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True

False

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Question 17

True/False

A firm with fast-cycle development processes has more timing of entry options.

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True

False

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Question 18

True/False

A firm that has very fast-cycle development processes may be able to capitalize on both first and second-mover advantages.

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True

False

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Question 19

True/False

If a firm intends to refine an earlier entrant's technology and beat the earlier entrant to market with a new version of this technology,it must have enabling technologies.

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True

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Question 20

Multiple Choice

Intel pioneered microprocessor development in the 1970s and introduced its microprocessor well ahead of competitors.According to the classification scheme provided in the text,Intel would be classified as a(n) _____ .

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first mover

early mover

late entrant

premature developer

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Timing Of Entry Part Two Formulating Technological Innovation Strategy

Early leaders are firms that are the first to enter the market.

Late entrants usually enter the market only once the product has been adopted by themass market.

Irrespective of whether the characteristics of a technology are imitable or not,a first mover has an opportunity to build brand loyalty before the entry of other competitors.

Once buyers have adopted a good,they can easily switch to another good.

Early followers typically bear the bulk of the research and development expenses.

A later entrant can produce a product that achieves a closer fit with market preferences.

For a very new product technology,market research may be of significant help.

If you are a first mover in the market of a new technology,you may find that your product offerings will have to be modified as consumers let their preferences be known.

If you are certain of customer preferences and needs,you can enter the market earlier than if customer needs were unknown.

All pioneers face customer uncertainty.

When enabling technologies are mature,you should wait to enter the market later.

Even though the technology for high definition DVD players is clearly superior to the old generation,it requires that users buy high definition television sets.This factor might reduce the adoption of new DVD players.

A technology that makes a dramatic improvement over previous generations or different technologies will take time to be accepted by customers on account of its radical differences.

In industries that have increasing returns to adoption,allowing competitors to get a head start in building installed base can be a safe strategy.

The credibility of a firm and the rate of adoption are directly related.

A firm with fast-cycle development processes has more timing of entry options.

A firm that has very fast-cycle development processes may be able to capitalize on both first and second-mover advantages.

If a firm intends to refine an earlier entrant's technology and beat the earlier entrant to market with a new version of this technology,it must have enabling technologies.

Intel pioneered microprocessor development in the 1970s and introduced its microprocessor well ahead of competitors.According to the classification scheme provided in the text,Intel would be classified as a(n) _____ .

Late entrants usually enter the market only once the product has been adopted by the
mass market.